Director Marketing & Sales / Leiter Marketing & Vertrieb (m/w/d)

Jobbeschreibung

The XIAO Group is a mid-sized, family-owned company in the real estate and gastronomy industries with headquarters in Gelsenkirchen and Leverkusen.

With currently 14 locations, around 65 million EUR annual turnover, over 2 million guests per year, and almost 1,000 employees, XIAO is one of the leading Asian experience gastronomy concepts in Germany. We have ambitious future plans: In the next three years, we aim to double our gastronomy turnover and invest 40 million EUR.

Our goal is to consistently develop the XIAO brand, establish new locations successfully, and sustainably build up our market position. For this purpose, we are looking for a

Director Marketing & Sales / Leiter Marketing & Vertrieb (m/w/d) – an entrepreneurial thinking leadership personality who understands marketing as a key driver of growth, revenue, guest satisfaction, and profitability.

Your Mission:

As Director Marketing & Sales / Leiter Marketing & Vertrieb (m/w/d), you will be responsible for the strategic and operational development of the entire marketing department of the XIAO Group.

You will lead a small internal team as well as external agencies and service providers in a dynamic environment. Together with the management, you will develop the brand, sales, pricing, and positioning strategies of XIAO and ensure that marketing measures make a measurable contribution to revenue, guest numbers, and company success.

Here, you understand marketing as the connection between brand, sales, data analysis, and operational implementation.

This is what we expect from you at XIAO:

• Development and implementation of an overarching marketing strategy for the XIAO Group
• Further development and sharpening of the brand positioning
• Analysis of market, competition, and consumer trends
• Identification of new growth and revenue potential
• Development and implementation of pricing and offer strategies
• Participation in location developments and openings
• Closely working with management and operational departments

Sales & Revenue Development:

• Development of measures to increase guest numbers, revenue, and customer loyalty
• Responsibility for the coordination of marketing and sales activities
• Development of coupon, loyalty, and CRM concepts
• Analysis of guest structures, visit frequencies, and revenue potential
• Drawing conclusions about concrete measures to increase revenue at location and group level
• Bulding a sales team

Marketing & Communication:

• Planning, steering, and implementation of national and local marketing campaigns
• Further development of digital marketing channels
• Responsibility for social media, performance marketing, CRM, and content strategies
• Safeguarding a consistent brand appearance across all touchpoints
• Steering PR, influencer, and cooperation measures

Leadership & Organization:

• Factual and disciplinary leadership of the marketing team
• Steering and further development of external agencies and service providers
• Budget planning and budget responsibility
• Bulding efficient marketing processes and KPI structures

Analysis & Performance:

• Creation and definition of relevant KPIs and performance measurement for all marketing activities, including reporting to management
• Responsibility for marketing ROI and budget efficiency
• Creation of market, competition, and performance analyses
• Development of data-based recommendations

Job Requirements:

• A successful degree in the field of marketing, business administration, communication or a comparable qualification
• Multiple years of leadership experience in marketing, ideally in gastronomy, hospitality, retail, leisure industry or a location-based business model
• Demonstrable successes in building brands, increasing revenue and growth strategies
• Experience in developing pricing, sales and positioning strategies
• Fundamental knowledge of performance marketing, CRM and data-driven marketing
• A strong entrepreneurial mindset and high numerical affinity
• Experience in leading teams and steering external partners
• A very pronounced hands-on mentality, pragmatic and agile thinking, as well as the willingness to take strategic and operational responsibility

Communication strength, assertiveness and self-initiative

This sets you apart:

• You think like an entrepreneur and not like a classic marketing department.
• You understand the connections between brand, sales, pricing strategy and profitability.
• You work data-based and decision-strong.
• You can inspire teams and simultaneously demand results.
• You recognize opportunities early on and implement them pragmatically.

This is what we offer you:

• A key position with direct reporting line to management
• Lots of scope for design, real entrepreneurial responsibility and the opportunity to actively develop one of Germany's most exciting gastronomy brands
• Eigenverantwortliches Arbeiten mit einem breiten Aufgabenspektrum und hoher Mitgestaltungsmöglichkeit
• A dynamic, growth-oriented environment in an expanding company
• Flat hierarchies, short decision-making paths, high implementation speed and an open communication culture
• An unlimited employment contract in full-time
• A competitive salary
• Modern working places
• Free parking spaces as well as a job ticket if needed

Sounds like a challenging opportunity?

Then we look forward to hearing from you. Your CV, relevant certificates and a brief but interesting and representative application letter that tells us what kind of person you are, are completely sufficient! We look forward to your application!