e.l.f. Beauty
1 month ago
Director, Insights, EMEA
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Company information
- Company
- e.l.f. Beauty
- Location
- London, England Germany
- Posted
- 1 month ago
Job description
Title: Director, EMEA Insights
Status: Hybrid
Department: Global Insights
Location: UK Office
Reporting Relationship: VP, Global Insights
Position Summary
e.l.f. Beauty is looking for a Director, EMEA Insights to join our dynamic, fast-paced, high-growth company. The ideal candidate will have a consumer and community-first mindset with a strong background in executing consumer research and synthesizing market data to analyze and articulate consumer trends and business impacts. This person is highly self-motivated, inherently curious, and strategic yet detail-oriented, with a passion for analyzing data, surfacing insights, and storytelling with data to drive business decisions.
The position will report directly to the Vice President, Global Insights.
The Director, EMEA Insights is responsible for overseeing the EMEA-focused market and consumer insights functions, including market analysis, competitive intelligence, product insights, consumer research, audience segmentation, trends, and foresight, to drive actionable, data-driven growth through compelling storytelling. This individual will be adept at connecting dots across multiple data sources and strategically distilling and disseminating those actionable insights to all levels in the organization. This individual will be a thought leader and work collaboratively with cross-functional partners, acting as the voice of the EMEA consumer in making strategic connections between broad-based trends and marketplace opportunities. The ideal candidate is data-driven, results-oriented, has excellent communication skills, and is comfortable operating across all levels of the business, from strategic to tactical.
This position is based in e.l.f.’s London office with a hybrid 3-day in office schedule.
Responsibilities:
- Strategically distill insights from diverse data sources and present them to senior stakeholders and cross-functional teams in a compelling narrative with concise and actionable findings and implications.
- Leverage multiple data sources to connect dots and develop a comprehensive understanding of the business environment including brand performance, competitive brands and products, social dynamics, consumer behavior, demographic/audience factors, and macroeconomics, keeping a pulse on consistently evolving trends and foresight within and beyond beauty. Disseminate insights and strategic recommendations throughout the organization at all levels.
- Leverage syndicated data tracking resources (e.g. NielsenIQ, Circana, Euromonitor, WGSN, Shopper Insights, Mintel, Spate, GfK) for frequent analysis of trends and identifying whitespace opportunities.
- Lead the evolving EMEA consumer profile and audience segmentation initiatives across the brand portfolio.
- Analyze social media conversations and trends, translating to actionable recommendations for marketing teams.
- Own end-to-end creation of Insights presentations (e.g., PowerPoint), i.e., from storyline through final edits.
- Collaborate with stakeholders in brand, innovation, digital, creative, sales, and Integrated Marketing Communications functions, surfacing insights and analytics to further promote and enable consumer-centric, data-driven decision-making in EMEA markets.
- Develop and maintain relationships with external data and research partners (NielsenIQ, Circana, Mintel, YouGov, etc.), while consistently evaluating potential new data and research partners.
- Drive the exploration and implementation of innovative research, trend tracking and social listening methodologies, including AI, to create next generation insights approaches and methodologies.
- Partner with US-based Global Insights team to connect dots and unify insights that drive the business.
Requirements:
- Minimum 10+ years of experience in consumer research, market analysis, and data insights and analytics, inclusive of experience leading a multi-disciplinary consumer and market insights team.
- Bachelor’s degree in Market Research, Business Analytics, Data Analytics, Marketing, or a related quantitative field. A master's degree or MBA is a plus.
- Strong ability to analyze and synthesize disparate information from multiple data sources into a holistic story with strategic implications and recommendations. Capable of turning complex information into simple and understandable messaging.
- Adept at designing and executing multi-country end-to-end quantitative and qualitative consumer research (i.e., survey development, discussion moderation), with the ability to generate relevant and actionable insights connected to consumer needs and business strategies.
- Experience with multiple types of custom research, including positioning, segmentation, innovation concepts, advertising/concept testing, consumer journeys, path to purchase, brand health tracking, etc.
- Outstanding ability to navigate syndicated data sets (e.g., NielsenIQ, Circana, Euromonitor, GfK, Shopper Insights) beyond pulling numbers, to analyze and distill the most relevant insights.
- Strong leadership skills with the ability to work independently and effectively across multiple projects, without sacrificing accuracy and attention to detail, in an extremely fast-paced environment.
- Inherently curious, proactive, and enjoys digging beyond the surface to uncover insights. Exceptional at finding trends and the story in the data, articulating the “so what,” and translating insights into strategic, actionable recommendations.
- Passionate about customer-centricity and data-driven strategy, with the ability to effectively communicate and influence key stakeholders.
- Outstanding analytical, critical thinking, and organizational skills with extreme attention to detail. Ability to focus on both strategy and execution.
- Excellent written and verbal communication and data story-telling skills, including the ability to clearly present findings and recommendations to diverse stakeholders. Has executive presence with a high degree of comfort working with and presenting to senior leaders.
- Adept at utilizing AI tools for efficiency and enhanced deliverables.
- Thrives in ambiguity, with strong prioritization and project management skills.
- Localized knowledge of EMEA regions to surface local trends and execute relevant research.
- Proficient in MS Office core suite (Excel, PowerPoint, Word, Outlook)
- Experience with data visualization tools (Tableau, Power BI, etc.).
- Experience using data analytics tools and languages such as SQL, SPSS, etc.
- Consumer goods industry experience preferred.
- Passionate about the beauty industry.
Required skills
- sales
- marketing
- brand
- attention to detail
- accuracy
- organizational skills
- ms office
- execution
- project management
- efficiency
- communication skills
- analytical skills
- team leadership
- sql
- power bi
- ai
- trends
- word
- excel
- strategy
- self-motivated
- independent work
- data analysis
- innovation
- market research
- leadership skills
- outlook
- powerpoint
- prioritization
- data analytics
- bachelor's degree
- strategic planning
- tableau
- digital
- critical thinking
- proactive
- results-oriented
- data-driven
- market analysis
- data synthesis
- master's degree
- business analytics
- fast-paced environment
- cross-functional collaboration
- written communication
- verbal communication
- curious
- detail-oriented
- creative
- ambiguity
- data visualization tools
- multi-disciplinary team
- strategic
- audience segmentation
- tactical execution
- beauty industry
- hybrid work
- market data
- ai tools
- mba
- growth strategy
- customer-centricity
- consumer behavior
- data storytelling
- insights
- recommendations
- spss
- nielseniq
- senior leaders
- senior stakeholders
- social listening
- qualitative research
- quantitative research
- competitive intelligence
- data-driven strategy
- marketing teams
- actionable insights
- consumer research
- consumer trends
- executive presence
- business strategies
- product insights
- business impact
- data analytics tools
- gfk
- business decisions
- macroeconomics
- diverse stakeholders
- advertising testing
- foresight
- quantitative field
- demographics
- complex information
- london office
- shopper insights
- trend tracking
- consumer goods industry
- research partners
- euromonitor
- syndicated data sets
- consumer-centric
- integrated marketing communications
- innovative research
- consumer profile
- consumer needs
- brand performance
- syndicated data
- data analytics experience
- social media analysis
- whitespace opportunities
- custom research
- circana
- brand health tracking
- influence stakeholders
- emea insights
- vp global insights
- voice of the consumer
- marketplace opportunities
- compelling narrative
- concise findings
- actionable implications
- social dynamics
- wgsn
- mintel
- spate
- external data partners
- yougov
- next generation insights
- global insights team
- consumer research experience
- market analysis experience
- data insights experience
- synthesize information
- holistic story
- strategic implications
- understandable messaging
- survey development
- discussion moderation
- positioning research
- segmentation research
- innovation concept testing
- concept testing
- consumer journeys
- path to purchase
- uncover insights
- story in the data
- so what
- data story-telling skills
- present findings
- enhanced deliverables
- localized knowledge
- emea regions
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