Director, Head of APAC Partner Marketing

As the Head of Partner Marketing, Asia Pacific, you will be responsible for developing and executing a comprehensive partner marketing strategy across the diverse APAC region, including Australia, New Zealand, Asia, Korea, and India. This pivotal leadership role will focus on driving revenue growth through our partner ecosystem, encompassing consulting and implementation partners, managed services partners, hyperscaler collaborations, and reseller networks. You will lead a team to build and nurture strong relationships with key partners, create joint marketing programs, and enable partners to effectively sell and implement our solutions. You will be a key member of the APAC Partner leadership team, contributing to the overall regional strategy and ensuring alignment between marketing and sales objectives.

The right candidate should have extensive experience in leading and managing teams and a proven track record of success in creating and driving partner marketing strategies in the APAC region to deliver business growth

The successful candidate will be looking to join a dynamic Integrated Marketing team in a high-impact, high-growth, fast-paced role, which reports directly to the Senior Director, APAC Integrated Marketing.

Key Responsibilities

• Strategy Development & Execution: Develop and implement a comprehensive partner marketing strategy for the APAC region aligned with overall company objectives and revenue goals across a diverse ecosystem of partners including Resellers, Managed Services, Hyperscalers, Consulting and Implementation and Technology partners.
• Joint Marketing Programs: Design and execute joint marketing programs with partners to generate leads, drive awareness, and accelerate sales. This includes campaigns, content creation, events, and digital marketing initiatives.
• Partner Enablement: Develop and deliver enablement, marketing resources, and support to enable partners to effectively market, sell, implement, and support our solutions.
• Reseller Program Management: Scale reseller opportunities through effective program design, incentives, and support mechanisms.
• Hyperscaler Collaboration: Build and strengthen relationships with key hyperscaler partners (e.g., AWS, Azure, GCP) to drive joint go-to-market activities.
• Performance Measurement & Reporting: Track, measure, and report on the performance of partner marketing programs, using data to optimize campaigns and demonstrate ROI.
• Budget Management: Ability to build a successful business case for funds, in addition to managing the partner marketing budget effectively, ensuring resources are allocated to the highest-impact activities.
• Team Leadership: Lead, mentor, and develop a high-performing partner marketing team across the APAC region.
• Cross-functional Leadership: Collaborate closely with sales and marketing in each Area, product marketing, campaign marketing and other internal teams to ensure alignment and maximize the impact of partner marketing efforts. Must be able to evangelise the contribution of the partner ecosystem and educate others on the partner strategy and routes to market.