Director Demand Generation (m/w/d)

You will build our Demand Gen Engine and scale it. You are responsible for pipeline goals for the Mid-Market and work closely with our AEs to turn demand into real opportunities. You deliver demand gen that works without a 'big team'. At the same time, you bring in AI and automation so that your output grows without becoming cumbersome. You start hands-on: building campaigns, testing, learning. Then, you automate routine consistently with AI Agents. This way, you can focus on strategy, messaging, performance, and ROI. You are a builder, move quickly, measure everything, and take ownership.

Tasks

• You are responsible for demand gen end-to-end across five channels: outbound, inbound, organic, webinar, and event
• You plan and set up multi-channel campaigns to reach Mid-Market eCommerce decision-makers
• You build a healthy pipeline and meet quarterly goals for MQLs, SQLs, and generated pipeline
• You work with AEs on handoff, conversion rates, and closed-won quality
• You set up AI Agents and automation to take over routine and scale output
• You select tools and integrate them (CRM, automation, AI Agents, analytics)
• You report performance: pipeline health, cost per opportunity, conversion rates, channel ROI
• You give feedback on messaging and positioning from the market
• You build processes and playbooks that work even with growth

Qualification

• Strong B2B SaaS demand gen experience with proven pipeline impact in Mid-Market
• Multi-channel track record: outbound, inbound, events, webinars, organic
• AI and automation experience in real demand gen workflows, including measurable results
• Technical understanding: you can evaluate tools, think about integrations, and connect systems
• Builder mentality: start small, ship fast, iterate cleanly
• Data-driven: you optimize based on numbers and can clearly explain ROI
• MarTech strength: Salesforce, marketing automation, and modern demand gen tools

Benefits

• A new McKinsey management team
• The company is in private equity hands
• You drive growth for a world-class product with clear ROI for eCommerce brands
• You possess the demand gen function with direct influence on revenue
• You build a modern, AI-powered demand gen engine from scratch
• Competitive compensation with transparent performance incentives
• Fast growth if the GTM team scales
• A team with high trust culture and clear leadership
• Hybrid work in Pforzheim, Berlin, and Stockholm
• Modern tooling and budget for experiments
• A market with tailwinds: eCommerce and AI

Pforzheim, Berlin (hybrid)

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