Director Data Strategy (Mensch)

WPP stands for creative transformation. With the power of creativity, we shape a better future for our employees, our clients, our communities, and our planet. This is exactly where WPP Media comes in: As WPP's global media network, we combine the best platforms, talent, and partners to create new opportunities for boundless growth in a connected media world.

What we offer you:

• Work-Life-Balance: Thanks to flexible working hours with a focus on personal interaction in the office and complementary remote work, your job adapts to your life. You can flexibly compensate for overtime.
• Vacation mode on: You receive 30 vacation days plus a flexible day – additionally, December 24th and 31st are days off.
• Wellbeing first: Health benefits, attractive retirement plans, and Mental Health Awareness Days put your health at the center.
• Practice makes perfect: Develop yourself with our diverse further training opportunities and use our internal career programs for your development within the WPP network.
• More than just a job: Unforgettable events, employee discounts, and other highlights like the Job Ticket, Wellhub, or Job Bike await you.
• Be yourself: Everyone is welcome here – diversity and equal opportunities are important to us.

What you will achieve:

As Director Data Strategy Consulting (Mensch), you are the strategic backbone, the face, and the entrepreneurial liaison of our Data Strategy Unit. You are responsible for the end-to-end data strategy for our focus clients – from strategic design and steering of technology roadmaps to commercial development – and you lead, inspire, and develop a highly qualified team of Data Strategists.

• Team Leadership: You lead, inspire, and develop a highly qualified team of Data Strategists and create an environment in which your team can excel.
• Strategic Data Application & Client Development: You are responsible for the end-to-end data strategy for our focus clients and act as the strategic backbone of our Data Strategy Unit. By prioritizing First-Party Data collaborations, Private Data Networks, and AI-driven planning, you develop audience-first strategies across 1PD, 2PD, and 3PD data, translating data potential into measurable business success – from growth and efficiency to effectiveness.
• Data & Technology Roadmap: You shape the use of modern advertising technologies such as Data Clean Rooms, CDPs, and DSPs, and connect client roadmaps with innovations in AI, Audience Products, and Measurement. You make strategic decisions about data partnerships and activation paths, integrate global solutions like WPP Open, Open Media Studio, Open Intelligence, and InfoSum, and feed market requirements into global product roadmaps.
• Client & Stakeholder Management: As a strategic consultant, you support Marketing, Media, Data, and Commerce executives at the decision-making level. You translate business goals into data-driven strategies and implementation plans, and link data strategy with media results and measurable business impact.
• Enablement & Competence Building: You develop market-ready playbooks and establish standards for audience strategies, governance, and decision-making processes. In strategy workshops, you strengthen data strategic competencies and collaboration between client and agency teams.
• Cross-functional Collaboration: You are responsible for the client outcome portfolio and, together with Client Analytics & Data Science, Data & Technology Consulting, and Product Enablement, steer the successful implementation of data strategic solutions. You translate insights into concrete decisions and actions.
• Entrepreneurship: You manage new business in the area of Data Strategy, ensure the economic viability of your area of responsibility, and develop robust business cases. Based on proven results, you identify cross-selling and up-selling potentials and drive sustainable growth.
• Thought Leadership: You position WPP Media as a thought leader for modern data strategy and make the business impact of data-driven solutions visible through executive briefings, case studies, and POVs.
• Leadership Culture: As a role model for Inclusive Leadership, you foster diversity, personal responsibility, and a culture of appreciation, collaboration, and shared success.

What distinguishes you:

• Leadership Experience: Demonstrable, multi-year experience (minimum 2-3 years) in disciplinary and functional leadership as well as in team development.
• Industry Expertise: At least 7 years of relevant experience in data-driven marketing, the media, consulting, or AdTech/MarTech industry, with practical experience in designing and implementing data strategies.
• Technical Expertise: Deep understanding of data infrastructures, Data Clean Rooms (e.g., InfoSum), CDPs, DSPs, tagging, analytics, as well as AI/ML concepts in marketing – with the ability to define requirements and implement them with specialists.
• Data Competence: Confident practical application of 1PD/2PD/3PD data as well as customer, business, and marketing data in data collaboration and activation.
• Methodological Knowledge: Sound knowledge in the areas of Measurement, Incrementality Frameworks, as well as Agile Project and Change Management; experience in steering multi-track programs with clear routines and documentation.
• Entrepreneurial Thinking: A clear vision for your area of influence, a strong desire to shape things, and excellent standing with clients and colleagues.
• Networking Competence: As a collaborative matrix networker, you actively seek exchange across all hierarchy levels and are characterized by high problem-solving competence.
• Communication Skills: Ability to explain complex topics simply and build trust with client and agency counterparts.
• Education: Bachelor's degree required, a further degree is an advantage.

In addition, you are: #teamplayer #solution-oriented #communicative

If you find this job exciting, we explicitly encourage you to apply, even if you do not possess every qualification listed above.

Working at WPP Media:

As WPP Media, we are shaping the future of media and consistently invest in our employees. Every colleague enjoys the benefits of WPP Media's and WPP's global network to develop themselves and learn at the forefront of marketing and advertising. We live diversity and cohesion through numerous Employee Resource Groups and regular internal events – for exchange, inspiration, and celebrating our successes together.
 
WPP Media is an employer that promotes equal opportunities. We consider all applicants for all positions without discrimination. Our goal is a culture of respect and belonging, in which everyone has the same opportunities to contribute and grow professionally.

Please read our Privacy Notice for Germany, Austria, and Switzerland for more information on how we process the data you provide. 

Find more English Speaking Jobs in Germany on Arbeitnow