Director - Data Analytics (Marketing Analytics)

Role Overview

As Director of Marketing Analytics, you will lead the data-driven marketing function,
focusing on strategy, measurement, and optimization to accelerate business growth in a
dynamic SaaS environment. This pivotal role involves steering the marketing analytics
roadmap, managing a specialized analytics team, and collaborating with
cross-functional stakeholders to translate insights into tangible organizational impact.

Key Responsibilities

● Develop and execute the marketing analytics strategy and long-term roadmap
aligned with SaaS business objectives.
● Build and lead a high-performing team of marketing analysts and data scientists
focused on extracting actionable insights from complex datasets.
● Drive the measurement, reporting, and optimization of multi-channel campaigns
(digital, organic, paid, ABM), including forecasting, attribution, and ROI analysis.
● Partner with product, sales, and engineering teams to unify customer, product,
and market data for enhanced growth opportunities.
● Develop new methodologies for mining and leveraging data (including AI, ML,
and predictive analytics) to improve marketing investment and performance.
● Oversee dashboard creation, KPI benchmarking, and performance analysis to
support exec-level insights and decision-making.
● Design and implement processes for data governance, security, and compliance
across the SaaS platform.
● Present strategic insights and recommendations to senior leadership and
influence company-wide marketing priorities.
● Foster a culture of analytics adoption and continual technical skill development
in SQL, Python, R, and MarTech platforms.