Director Brand Marketing (m/w/d)

FlixTrain stands for a new way of traveling: sustainable, accessible, and as a genuine alternative in German long-distance rail transport. With our further growth, the brand will become a central lever for differentiation, trust, and demand.

As Director Brand & Integrated Marketing, you will be responsible for the overall strategy and integrated marketing activities at FlixTrain – with a clear focus on Above-the-Line-Communication and effective brand leadership. You shape how FlixTrain is perceived: strategically clear, creatively strong, and with measurable impact.

In close cooperation with the CPO and relevant stakeholders within the company, you will ensure that Brand, Product, and Business consistently work together.

Role Overview

The role combines strategic brand positioning, integrated implementation, and leadership.

Strategic Brand Positioning

• Development and responsibility for a clear, differentiating brand strategy for FlixTrain
• Sharpening the positioning in the mobility market and translating it into a consistent brand identity
• Closely cooperating with Flix SE as Corporate Parent to further develop the FlixTrain brand within defined Brand Guidelines
• Establishing brand principles as decision-making basis for communication, partnerships, and brand experiences

Integrated Marketing & ATL-Excellence

• Translating the brand strategy into concrete, convincing brand experiences – from campaigns to OOH, Media, and partnerships to onboard experience
• Conception and steering of integrated marketing and ATL campaigns across Paid, Owned, and Earned Channels
• Closely cooperating with agencies and partners with a clear focus on quality, consistency, and impact
• Ensuring that marketing investments are measurable, economically sensible, and effectively used
• Closely aligning with Performance Marketing, Product, Operations, and Commercial Teams to connect brand and business goals

Leadership & Cooperation

• Fostering, developing, and empowering a Brand & Marketing Team
• Clear prioritization, decision-making strength, and hands-on mentality in implementation
• Vorleben of ownership, quality, and pragmatic cooperation
• Active stakeholder management on senior level within FlixTrain

About You

• Comprehensive experience in responsible brand and marketing functions in growth-oriented, consumer-focused markets
• SUCCESSFUL BUILDING AND SCALING OF BRANDS IN COMPETITIVE ENVIRONMENTS – FROM POSITIONING TO CAMPAIGN IMPACT
• Deep expertise in ATL marketing and integrated campaigns, including strategic conception and operational implementation
• Above-average strategic thinking combined with high implementation strength and hands-on mentality
• Experience in leading and developing teams as well as managing external agencies and partners
• Very strong communication and stakeholder skills with a confident appearance on senior level
• Excellent German and English language skills (at least C1 level)
• Passion for sustainable mobility and the claim to build something visible and effective

We value the big picture – even if you don't meet all requirements 100%, but still believe you can make a difference, we look forward to your application!

What We Offer

• End-to-End Responsibility for one of the most visible and strategically relevant functions at FlixTrain
• Direct Cooperation with Top Management, particularly with the CPO, with high visibility and influence
• The opportunity to build, sharpen, and scale a strong brand in a highly competitive market
• Larger entrepreneurial scope for design with clear strategic goals
• A dynamic environment where strategy quickly turns into implementation
• Active co-shaping of the future of sustainable mobility
• Attractive compensation package on Director level
• Flexible Working in an office-first setup

We value the big picture – even if you don't meet all requirements 100%, but still believe you can make a difference, we look forward to your application!

Why Join Flix? 

Flix focuses on making travel simple, safe, and affordable – for our passengers as well as our employees. Here things move quickly, and there's plenty of room to make a difference. We grow and develop ourselves every day and are looking for people who are willing to contribute and shape the way we work. 

If you're looking for a job where you can grow and make an impact, then FlixTrain is exactly right for you. Here you can become part of a team where your contribution counts and you can shape your own journey!