Director - Activation

Job Description Job Title: Director - Activation Experience Required: 8-10 years Location: Urmi Estate, Lower Parel, Mumbai Role Overview We are looking for an experienced and strategic senior influencer marketer to lead influencer activations, creator partnerships, and campaign execution across brands and platforms. The candidate will be responsible for driving end-to-end influencer marketing initiatives, managing high-value creator relationships, overseeing campaign delivery, and contributing to the development of brand strategies. Key Responsibilities: • Develop and execute comprehensive influencer marketing strategies that drive engagement, conversions, and brand awareness. • Build and maintain strong relationships with key influencers, creators, and partners across various platforms. • Collaborate with cross-functional teams to develop and implement campaign concepts, creative assets, and messaging. • Manage and optimize influencer partnerships to ensure alignment with business objectives and brand goals. • Analyze campaign performance, track metrics, and provide insights to inform future activations. • Stay up-to-date with industry trends, best practices, and emerging platforms to continuously improve influencer marketing strategies. Requirements: • 8-10 years of experience in influencer marketing, digital marketing, or a related field. • Proven track record of developing and executing successful influencer marketing campaigns that drive results. • Strong understanding of social media platforms, including their strengths, weaknesses, and best practices for influencer partnerships. • Excellent communication, project management, and analytical skills. • Ability to work in a fast-paced environment with multiple priorities and deadlines. • Bachelor's degree in Marketing, Communications, or a related field. Benefits: • Opportunity to lead high-profile campaigns and activations that drive business results. • Collaborative and dynamic work environment with a talented team of marketers. • Professional development opportunities to enhance skills and knowledge in influencer marketing and digital marketing. • Competitive salary and benefits package.