Direct Response Creative Strategist

We’re Lonvera — a fast-growing DTC supplement brand in the health and wellness space.
We’re looking for a Creative Strategist who can ideate, research, and deliver 15–25 high-performing Meta ad concepts per week across multiple products and customer avatars.

If you live and breathe direct response marketing, obsess over scroll-stopping ideas, and know how to turn raw market insights into thumb-stopping UGC-style ads — we want to talk.

• Generate 15–25 fresh ad concepts weekly tailored for Meta (Facebook & Instagram)

• Write direct response copy and creative briefs with strong hooks, pacing, and structure

• Conduct market research to uncover customer pain points, desires, and objections

• Create ad concepts for different stages of the funnel — cold, warm, and hot traffic

• Source content from UGC creators across platforms like TikTok, Instagram, and UGC marketplaces

• Analyze performance and iterate on ad creative to improve conversions

• Work across multiple products and avatars while maintaining clarity, speed, and attention to detail

• 3+ years experience in a direct response or performance creative role (e-commerce brand, agency, or affiliate)

• Deep knowledge of video pacing, ad storytelling, attention hooks, and scroll psychology

• Strong direct response copywriting ability — especially for Meta video ads

• Proven ability to analyze and optimize creative based on performance data

• Experienced working with UGC creators and content sourcing platforms

• Able to leverage AI tools to increase output without sacrificing quality

• Fast, detail-oriented, self-managed — thrives in a remote, high-speed environment

• Strong grasp of fundamental marketing principles and avatar-specific messaging

• Bonuses offered for winning ad concepts that meet performance benchmarks

• 100% remote, async-friendly (we move fast but respect autonomy)

• Work with a 7-figure+ brand scaling aggressively with proven products

• Clear KPIs, high ownership, and a performance-driven culture

• Room to grow into senior creative director or performance creative lead

• Collaborative team that values testing, iteration, and speed over red tape

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