Direct Digital Sales Operator/Specialist

We are looking for a Direct Digital Sales Operator/Specialist to join the Digital Sales & Communication team at GNV, who will support the growth of direct sales for the eCommerce channel, optimizing acquisition, conversion, and direct marketing levers to maximize revenue and commercial performance.

The Role

The figure will support the growth of direct sales, by monitoring, managing, and optimizing the commercial performance of digital and eCommerce channels (paid campaign efficiency, SEO positioning, conversion funnel, and direct marketing).

Specifically:

• Monitor and analyze eCommerce KPIs using web analytics tools, extracting insights to support business decisions.

• Optimize the conversion funnel (CRO) and SEO logic, increasing organic traffic, conversion rate, and average order value.

• Manage paid acquisition campaigns (SEA and paid channels), ensuring their efficiency through monitoring CPA, ROAS, and conversions.

• Execute direct marketing and automation activities, including commercial DEMs and automated flows for abandoned cart recovery.

• Collaborate cross-functionally (with CRM, Marketing, and Digital Innovation Commercial) to implement test & learn initiatives and conduct digital projects aimed at continuous improvement.

The Profile We Are Looking For

The ideal candidate has 3-5 years of experience in similar roles related to digital sales, performance marketing, or e-commerce optimization.

Skills

• Excellent command of the main web analytics tools (e.g., Google Analytics / GA4) combined with a strong data-driven mindset.

• In-depth knowledge of SEO and CRO logic, and consolidated expertise in managing paid campaigns (SEA) and their metrics.

• Operational experience in direct marketing, DEM, and marketing automation tools.

• Proactive approach oriented towards problem-solving and excellent organizational autonomy in managing specific projects.

• Nice to have: Knowledge of Salesforce and Power BI.

Remuneration Details

• Direct Employment: Based on experience, it is planned to hire at IV or V level according to the CCNL for office and terminal employees of shipping companies and businesses engaged in private chartering.

• Salary Range: between €30,000 and €40,000 per year (commensurate with the candidate's actual experience) + commercial incentives up to €5,000.

• Benefits: meal vouchers, health insurance, company agreements, performance bonus are provided.

Why Join Us

Joining GNV means working on high-visibility projects, in contact with Top Management, in a company that is writing one of its most interesting chapters. GNV is undergoing a complete transformation: new ships, new routes, new markets. The MSC Group is growing globally. A dynamic and international context, based in Genoa, where those who know how to communicate truly have something to say.

At GNV, we are committed to creating an inclusive work environment. We do not discriminate on the basis of race, color, gender, age, nationality, religion, gender identity, marital status, or disability.