Director of Marketing & eCommerce (7-month minimum fixed-term contract)

🎯 Your objective:

To lead the entire Marketing and eCommerce scope of a pure-player wine and spirits company across 7 European markets: ensure operational continuity and drive priority initiatives for 2027.

In 5 hashtags, it looks like this 👉 #Ecommerce #P&L #Roadmap #Management #International

🍒 The cherry on top: a complete and rare scope, with 25 people and no external agencies. Everything is managed internally, including site development.

🚀 Your main responsibilities:

• Lead all marketing and eCommerce departments across 7 European markets: Paid Media, SEO/GEO, eMerch, Commercial Animation, CRM, UX/UI, Creative Studio, Social Media, and Customer Service.

• Manage a team of 25 employees, structured around autonomous department leads who expect strong leadership.

• Ensure operational continuity from your start date, with no downtime.

• Drive priority initiatives for 2027.

• Approve the eCommerce site roadmap and backlog with internal development teams.

💛 Your team:

The company: an eCommerce player based in Annecy, managing everything internally, from traffic and SEO to site development.

Your team: 25 employees, spread across 5 departments with a lead or manager for each. Generally autonomous leads, but a team looking for a clear direction.

Your manager: the company's General Manager, who joined the company 20 years ago and has held commercial and then general management roles.

Your contacts: the leads of each department and the internal technical teams, who develop the site on a fully customized back-office system.

💻 Your working conditions:

• 📍 Your office: located in Annecy, accessible by public transport from the SNCF train station.

• 📑 Your contract:

  • Status:

    • Fixed-term contract of 7 months minimum, potentially renewable.

    • Possibility of a mission in interim management

    • Possibility of part-time work (at least 3 days per week on-site)

  • Salary: from €75,000 to €90,000 gross per year for full-time, paid over 12 months.

  • End-of-contract bonus of 10% for precarious contract.

  • Annual profit-sharing scheme.

  • Other benefits: meal vouchers subsidized at 50%, sustainable mobility allowance of €25 per month if you commute by bike or other soft mobility means.

• 🚲 Your schedule:

  • 100% on-site for the first 3 months

  • 1 day of remote work maximum per week after 3 months.

• ⚠️ Start date: as soon as possible, by early November at the latest.

Your experience & skills:

• You have at least 15 years of post-graduate experience in B2C eCommerce, with at least 8 years as a Manager in an international scope, ideally with experience at a pure player.

• You have previously managed more than 10 employees hierarchically in permanent contracts (CDI).

• You have previously been in charge of an eCommerce P&L exceeding €15M/year.

• You have previously managed and developed all marketing departments: Traffic, SEO, CRM, Advertising, UX, and Creative Studio. You have hands-on experience in each of these areas, not just remote supervision.

• You know how to approve a product roadmap and backlog with internal development teams.

• You are comfortable in English, both written and spoken, ideally at a C1 level.

• You are based in the Annecy region, or willing to relocate there (no remote work for the first 3 months, then a maximum of one day per week).

Your personality:

• Autonomous and results-oriented, you quickly take charge: operational continuity depends on you from the very first days.

• A natural leader, you know how to provide direction to already experienced and autonomous leads, who are primarily looking for guidance and engagement.

• Demanding and pragmatic, you speak the language of each department because you have practiced these areas, which gives you credibility with the teams.

My recruiter's opinion on this job:

This is a rare scope: all marketing and all eCommerce, managed internally, without agencies, with 25 people and solid leads for each department. The position is for someone who has already worked hands-on in each of these areas and knows how to take over without any delay. If you are in the Annecy area and looking for a comprehensive management role, it is definitely worth your attention.

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