Red Ember Recruitment Ltd
10 months ago
Digital Strategist
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Company information
- Company
- Red Ember Recruitment Ltd
- Location
- South Africa, Gauteng, Ekurhuleni, Tembisa South Africa
- Posted
- 10 months ago
Job description
Red Ember Recruitment is seeking to hire a Digital Strategist for our client based in Midrand. The Digital Strategist will be responsible for developing, implementing, and managing integrated digital marketing strategies aligned to client objectives. This role requires a blend of analytical expertise, creativity, and strategic insight to drive campaign performance, elevate client satisfaction, and support operational excellence within the Digital Operations function.
Strategic Planning
Requirements
Deep understanding of:
Additional Requirements
Strategic Planning
- Conduct detailed digital audits and assess client digital maturity.
- Build comprehensive digital marketing strategies aligned to client business, sales, and marketing goals.
- Audience segmentation and research.
- Communication and messaging plans.
- Marketing calendars.
- Content production strategies.
- Campaign concepts and performance road maps.
- Budgets, forecasts, and delivery timelines.
- Lead client onboarding and digital platform setup.
- Oversee monthly strategy fulfilment through Digital Marketers and cross-functional teams.
- Ensure quality, accuracy, and timeliness of all deliverables.
- Manage all client-facing communication including strategic planning, reporting, troubleshooting, and additional requests.
- Monitor and report on client KPIs, ROI, and campaign performance.
- Identify opportunities for up selling, cross-selling, and service optimisation.
- Manage Dig Ops sales reporting and business unit workflow optimisation.
- Analyse market trends, competitor activity, and consumer insights.
- Use analytics platforms to evaluate campaign performance and refine strategies.
- Produce actionable insights for continuous optimisation across all channels.
- Stay informed on digital trends, emerging technologies, and platform updates.
- Provide internal training to Digital Marketers and other relevant teams.
- Offer client training where needed to support strategic implementation.
- Lead, mentor, and performance-manage Digital Marketers.
- Coordinate resource allocation across departments to support delivery timelines.
- Collaborate effectively with internal teams to ensure cohesive production and campaign execution.
Requirements
- Bachelor’s degree in Marketing, Communications, Business, or a related field.
- 3+ years experience in digital strategy or a similar role.
- Strong working knowledge of:
- Google Suite: Analytics, Tag Manager, Search Console, Merchant Center, My Business, Google Ads.
- SEO Tools: SEMRush, Screaming Frog, and other optimisation tools.
- Social Platforms: Facebook, Instagram, LinkedIn, WhatsApp.
- Paid Media: Meta Business Manager, LinkedIn Campaign Manager.
- Content Marketing: Multi-format content planning and approval.
- Analytics & Reporting: Whatagraph or similar systems.
Deep understanding of:
- SEO standards, processes, and optimisation techniques.
- Google Ads best practices and campaign optimisation.
- Organic and paid social media marketing.
- Content marketing execution and performance drivers.
- Strong analytic ability with the capability to interpret complex data.
- Excellent verbal and written communication skills.
- High-level problem-solving, decision-making, and planning skills.
- Strong leadership and people-management abilities.
- Ability to manage multiple client portfolios simultaneously.
- Exceptional attention to detail and organisational skills.
Additional Requirements
- Basic understanding of website design and development (HTML5, Shopify, WordPress, Wix, etc.).
- Familiarity with AI tools and Google Workspace.
- Ability to train internal staff and contribute to operational improvements.
Required skills
- wordpress
- marketing
- html5
- google workspace
- business
- google ads
- analytics
- communications
- search console
- paid media
- shopify
- content marketing
- semrush
- screaming frog
- ai tools
- tag manager
- google suite
- seo tools
- analytics & reporting
- wix
- meta business manager
- linkedin campaign manager
- digital strategist
- digital operations
- merchant center
- my business
- whatagraph
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