Digital Performance Specialist

The opportunity

We are seeking a Digital Performance Specialist to deliver best-in-class, data-driven digital marketing campaigns that support the University’s strategic engagement vision. In this role, you will:

• Act as the subject matter expert in digital analytics, embedding customer and digital insights into campaign and content development.
• Provide actionable insights, campaign reporting, and continuous optimisation through a test-and-learn approach.
• Support the implementation of new martech initiatives to drive a more connected customer experience.
• Oversee end-to-end management of marketing tags in Google Tag Manager, collaborating with agency partners and the website team to ensure accurate, best-in class tagging practices.
• Manage and maintain the marketing performance dashboard, partnering with external providers and technical support teams to deliver insights for stakeholders.
• Serve as the Marketing SME for Google Analytics, working with the website team and analytics partners to optimise recruitment-related properties

This is a fixed term (12 months), full-time position (37.5 hours per week). The salary range is $83,300 – $102,900 per annum, dependent on skills and experience.

For more detailed information, please refer to the Position Description.