Digital Media Sales & Account Manager (m/f)

Become a Digital Media Sales & Account Manager (m/f) at Carwow in Munich.

Important: This role has a clear sales focus.

This means: You will sell our digital media products YouTube, Meta, and Data to automotive manufacturers, partners, and media agencies, and manage campaigns from booking to delivery.

Not entirely sure if the position is right for you? Apply and let's find out together.

Our Mission

Carwow is Europe's leading platform for car changeovers. We are changing how people buy, sell, and lease cars. With technology, media, and automotive expertise, we have evolved from a pure review platform to one of the largest online marketplaces.

Our reach extends far beyond our own platform: 10 million YouTube subscribers and over 350 million online readers per year within the group. We are now making this exact reach and our data available to advertisers outside of Carwow.

Your Impact @ Carwow

You will expand the Digital Media, Audiences, and Data pillar within the German OEM & Media Team. Our Brand Partnerships Managers sell Retail Media on the platform. You will ensure that Carwow is also firmly established in the media plans of agencies.

For this, you will have three products in your portfolio. You will package them to suit the partners' goals and combine them with our Retail Media offering to create a seamless media story leading to purchase. This will grow a still young revenue stream into a solid foundation, and you will shape it from the beginning.

YouTube: Video campaigns in the Carwow environment and with Carwow target groups, from awareness to clicks

Meta: Campaigns on Facebook and Instagram, targeted at people who are actively looking for a car

Data consulting based on Carwow data, combined with our understanding of the German automotive market

And new products: Further formats and ideas that we are currently developing. You will contribute what customers and agencies need and introduce new products to the market.

Your Responsibilities as Digital Media Sales & Account Manager (m/f)

• You will be responsible for and actively grow revenue from YouTube, Meta, and Data in the German market (this is where you need a "hunter mentality" in sales)

• You will be the primary point of contact for automotive manufacturers' media agencies, from large networks to specialized firms, and you will know their planning, purchasing, and strategy

• Together with our Brand Partnerships Managers, you will win over the marketing and media decision-makers at OEMs for our digital products

• You will respond to briefs with media plans and proposals that are measurable against customer KPIs and convince with strong pitches

• You will ensure that won campaigns are booked correctly: proposal, order, handover to Media Operations, and coordination of assets, run times, and tracking

• You will manage ongoing campaigns together with Media Operations, optimize towards agreed KPIs, interpret reports for clients, and convert good results into follow-up bookings and annual agreements

• You will further develop our offerings with Product, Analytics, and Media Operations, and provide feedback on what agencies truly need.

  ... and you will maintain your pipeline and forecast so that we can rely on them together.

Your Profile

Note: Nobody meets all requirements 100%. If you strongly identify with the role and are eager for really good media sales, we still look forward to your application. Because we want to grow together with you.

• You have several years of experience in digital media sales, for example at a marketer, publisher, platform, or on the agency side

• You know the German agency landscape and ideally have a solid network within agencies

• You have set up and managed digital campaigns yourself, ideally in DV360 (YouTube) and Meta Ads Manager, and can talk about CPM, reach, and conversions as confidently as about brand goals

• You enjoy working with data and can turn numbers into a story that a customer understands and buys

• You can present complex matters in a target-group-appropriate and convincing manner, both to planners and to marketing management

• You work in a structured and reliable manner, even when multiple proposals and bookings are running simultaneously

• You speak German at a native level and have fluent English

  Having gasoline in your blood is not a requirement, but curiosity about the automotive industry is.

Our Interview Process

• Talent Screen (phone call) with our Recruiting Team - approx. 30 minutes

• Video Interview (online) with the relevant department - approx. 30 minutes

• Case Study (on-site) with the relevant department - approx. 60 minutes

• Final Values & Team Fit (on-site or online) if possible, following your Case Study - approx. 30 minutes
  

And what's in it for you?

With us, you will find an innovative, diverse, and relaxed work environment in the heart of Munich. In addition, you get:

• A competitive salary package with a variable component

• 28 days of vacation, which increase to up to 35 days with company tenure, plus special leave for moving, weddings, and more

• Hybrid working (3 days office, 2 days home office, for which you receive a budget of 500 Euros on top for equipment)

• A subsidy for company pension provision

• A discounted membership at Urban Sports Club

• ... as well as an honest work-life balance
  

Diversity and inclusion are firmly anchored in our company culture. We welcome every application and make our decisions fairly, transparently, and exclusively based on skills, experience, and potential.

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