Digital Media Buyer

Leading entertainment company at the national level, seeks:

Trafficker / Digital Media Buyer

Minimum Requirements:

• Degree in Marketing, Advertising, Communication, Engineering, Administration, or related field (at least completed coursework).
• 4 to 6 years of experience in Digital Media Buying, Trading, Trafficker, Ad Operations, or Performance Marketing.
• Proven experience managing high-volume digital campaigns.
• Advanced operational proficiency in Google Ads, YouTube, and Meta Ads Manager.
• Creation of results reports and optimization recommendations.
• Experience configuring digital tracking using UTMs, conversion pixels, and measurement tools. (GA4, GTM, pixels, and UTMs).
• Experience working with large volumes of campaigns, investment, and continuous optimization processes.
• Experience using automation tools applied to digital media.
• Coordination of simultaneous campaigns for various business units.
• Solid knowledge of digital acquisition and performance metrics.
• Creation and optimization of audiences, remarketing, and segmentation.

Software/Tools Proficiency:

• Google Ads
• Google Ads Editor
• Meta Ads Manager
• TikTok Ads Manager
• Google Analytics 4 (GA4)
• Google Tag Manager (desirable)
• Implementation and monitoring of conversion pixels
• Configuration and management of UTMs
• Google Sheets
• Bulk campaign upload via editors and bulk operations tools.
• Handling of feeds and dynamic catalogs
• Automation tools for digital media

Highly desirable to have worked as a Trafficker or Paid Media Specialist, in advertising agencies, or Digital Marketing managing multiple campaigns.

Related Positions:

• Digital Trafficker
• Paid Media Specialist
• Performance Marketing Specialist
• Media Buyer
• Digital Marketing Specialist
• PPC Specialist