Digital Marketing Strategist

Yop is looking for a figure with experience that knows how to combine the creation of a digital strategy based on the customer journey of the client, with deep analysis of the data that derives from it. We are seeking someone with genuine passion for digital, knowledge of industry best practices, curiosity towards emerging trends and new technologies and a natural propensity to experiment and identify innovative solutions. Responsibilities Manage marketing and communication projects Develop and implement digital strategies Conduct market research and analyze results Identify opportunities for growth and improvement Collaborate with cross-functional teams to achieve business objectives Ensure alignment with company goals and objectives Monitor and report on project progress and results Provide recommendations for future improvements and optimizations.