Digital Marketing Specialist

Digital Marketing Specialist We are looking for a Digital Marketing Specialist to lead and coordinate the digital marketing ecosystem for Zeekr and Lynk & Co in Mexico, ensuring brand consistency, performance-driven lead generation, social media growth, and high-quality creative execution across all digital touchpoints. This role works closely with internal teams and multiple external agencies, including creative, media, PR, and dealer marketing partners. Position Objective Lead the end-to-end development of a comprehensive digital marketing strategy that aligns with business objectives, leveraging data-driven insights to optimize campaign performance. Key Responsibilities: • Develop and execute a multi-channel digital marketing plan that drives brand awareness, engagement, and conversion. • Collaborate with cross-functional teams to ensure seamless integration of digital marketing initiatives across all touchpoints. • Manage and coordinate the work of external agencies, ensuring high-quality creative execution and timely delivery of campaigns. • Analyze campaign performance using data analytics tools, identifying areas for improvement and optimizing future campaigns accordingly. • Stay up-to-date with industry trends, best practices, and emerging technologies to continuously improve digital marketing strategies and tactics. Requirements: • Bachelor's degree in Marketing, Communications, or a related field. • 3+ years of experience in digital marketing, preferably in an agency setting. • Strong understanding of digital marketing channels, including social media, email, search engine optimization (SEO), and pay-per-click (PPC) advertising. • Excellent communication and project management skills, with the ability to work effectively with internal stakeholders and external partners. • Proficiency in Microsoft Office, particularly Excel, PowerPoint, and Word. • Familiarity with digital marketing analytics tools, such as Google Analytics. Benefits: • Competitive salary and benefits package. • Opportunity to work on high-profile campaigns and projects that drive business results. • Collaborative and dynamic work environment with a talented team of professionals. • Professional development opportunities, including training and mentorship programs. • Flexible working hours and remote work options.