Digital Marketing Specialist

• Planning digital marketing campaigns, including web, SEO/SEM, email, social media, and display advertising.
• Maintaining our social media presence across all digital channels.
• Measuring and reporting on the performance of all digital marketing campaigns.
• Collaborate with internal teams to create landing pages and optimize user experience.
• Identify trends and insights, and optimize spend and performance based on the insights.
• Brainstorm new and creative growth strategies.

• BS/MS degree in marketing or a related field.
• Proven working experience in digital marketing.
• Able to speak, read and write Chinese is required as we are targeting Chinese market.
• Demonstrable experience leading and managing SEO/SEM, marketing database, email, social media, and/or display advertising campaigns.
• Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform, and motivate.
• Experience in optimizing landing pages and user funnels.
• Solid knowledge of website analytics tools (e.g., Google Analytics, NetInsight, Omniture, WebTrends).
• Experience in setting up and optimizing Google Adwords campaigns.
• Strong analytical skills and data-driven thinking.
• Up-to-date with the latest trends and best practices in online marketing and measurement.

Inspired by the enduring strength and grace of the Tembusu tree, Tembusu Institute stands for resilience, growth, and innovation. Our diverse curriculum spans disciplines ranging from textile and fashion to AI, engineering, business, and the musical arts, positioning us as a comprehensive, forward-thinking institution. Rebranded in 2024, Tembusu Institute Pte. Ltd. continues its partnership with SkillsFuture Singapore (SSG) as an appointed Continuing Education and Training (CET) Centre. We are also proud to be EduTrust-certified by SSG, reflecting our commitment to high-quality education and training. At Tembusu Institute, we are dedicated to equipping students with the skills they need to excel in dynamic industries, empowering them to shape their futures with confidence and creativity.