Digital Marketing Specialist (m/w/d)

The GC Corporation was founded in 1921 in Japan and has developed into one of the leading companies in the development, production, and distribution of a very broad range of dental products. Since 1972, our European Head Office GC Europe NV is located in Leuven, Belgium. Within Europe, some subsidiaries belong to the GC Group, whose development, production, and distribution of products for specific areas of dentistry and dental technology complement our product portfolio. Our warehouses distribute our products throughout Europe, the Middle East, and Africa.

We are currently looking for a:

Digital Marketing Specialist (m/w/d)

at our location in Breckerfeld.

Aufgaben

• In this role, you will be responsible for the strategic and operational management of all SEO and SEA measures – from planning to continuous optimization.
• You will analyze content and performance data both technically and analytically and derive concrete recommendations from it.
• Together with product managers, you will develop a strategic content roadmap and define relevant themes, formats, and priorities.
• You will increase e-commerce performance with a focus on conversion, visibility, and ROI through targeted measures.
• You will regularly review existing content for relevance to target groups and sales impact.
• You will systematically evaluate campaign, traffic, and user data to identify optimization potential.
• As an SEA specialist, you will take budget responsibility, manage campaigns, and ensure transparent performance tracking.
• You will continuously build brand awareness on e-commerce platforms and digital channels.
• You will create clear dashboards and reports for relevant KPIs and further develop them.
• You will regularly report to internal stakeholders and advise them based on clear, data-driven recommendations.
• You will maintain an overview of all digital marketing activities and ensure a coordinated, goal-oriented implementation.

Qualifikation

• A completed degree in the field of marketing, economics, computer science or a comparable qualification forms your professional basis.
• You bring several years of experience in digital marketing with you – ideally in the e-commerce environment.
• You have fundamental knowledge and practical experience in SEO, SEA (e.g. Google Ads, possibly Bing Ads) and performance marketing.
• Analytical thinking counts among your strengths, and working securely with data and relevant KPIs is second nature to you.
• You work routiniely with common web analysis tools such as Google Analytics, Search Console or Tag Manager.
• You create professional dashboards and reports, for example using Looker Studio, Power BI or comparable tools.
• You have a good technical understanding of websites, tracking setups and conversion optimization.
• You possess strategic thinking skills as well as the ability to competently advise and convince stakeholders.
• You are self-employed, structured and result-oriented in your work approach.
• You have very good German language skills and good English language skills in writing and speaking that round out your profile.

Benefits

• We offer you a challenging job in an international company with a multicultural environment.
• You will receive a competitive salary and benefit from additional social benefits such as flexible working hours, a company pension scheme, access to corporate benefits, free parking spaces and free drinks and fruit on site.
• In addition, you have the opportunity to use a job bike and profit from partnerships with various sports providers (Hansefit).
• You will receive 30 days of vacation leave, plus paid time off on Christmas Eve and New Year's Eve.
• You also have the option to work two days a week in the home office (after the probation period).
• You will work in an enterprise culture that is based on respect and teamwork. Together with engaged colleagues, you will contribute to creating a healthier and better world.

GC is an employer for equal opportunities, evaluating applicants regardless of race, nationality, gender, age or disability. We welcome candidates from diverse backgrounds and actively promote diversity in the workforce. Even applications from non-traditional entrants are welcome.

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