Digital Marketing Specialist (Full Time), DTC Health Brand (m/w/d)

We are building the leading digital Consumer-Health-Brand in the area of Healthy Aging. Our Mission: Vitality anew – for the best years of your life.

Forward Health combines medical credibility with digital innovation and creates a new kind of health brand: clear, trustworthy, consumer-friendly – with the goal of sustainably extending healthy life years.

Founded by experienced entrepreneurs who have already built successful DTC brands in the multi-million-dollar range. Supported by leading VC and renowned business angels.

Aufgaben

As Digital Marketing Specialist, you will work closely with our marketing and founding team and drive the digital scaling of our brand forward actively.

You will take responsibility for performance-driven campaigns, data-based optimization, and digital growth measures along the entire customer journey. You will gain deep insights into building a modern DTC Health Brand in the hyper-growth phase.

Performance Marketing & Campaign Execution

• Planning, implementation, and optimization of paid campaigns on Meta, Google, and TikTok
• SUPPORTING launches, promotions, and always-on marketing measures
• Testing new creatives, target groups, and funnel strategies

Content & Creative Support

• Collaboration on the development of landing pages, direct response ads, and social media assets
• Briefing and coordination with external service providers, creators, and agencies
• Ensuring a consistent brand experience across all digital touchpoints

Growth & Customer Journey Optimization

• Optimization of conversion rates, retention, and subscription models
• Analysis of user behavior and derivation of concrete growth initiatives
• Further development of our digital marketing funnels

Analytics & Insights

• Monitoring and evaluation of campaign and funnel performance
• Reporting central KPIs and supporting data-driven decision-making
• Identification of growth potential through performance analysis

Hands-On Digital Projects

• SUPPORTING in the operational marketing routine and taking over own part projects
• Collaboration with founders and team on strategic growth themes

Qualifikation

Your Profile

• Studies in Marketing, BWL, Media, Communication, Psychology or comparable (also possible in the gap year)
• First practical experiences in digital marketing, start-up or e-commerce environment
• Strong interest in performance marketing, paid social and digital growth strategies
• Analytical mindset, structured work style and implementation strength
• Hands-on mentality, self-responsibility and drive
• Passion for Health, Longevity and Entrepreneurship
• Very good German and English skills

Benefits

What we offer

• Gaining insights into a hyper-growth company with a strong focus on digital scaling
• Direct collaboration with experienced founders (Ex-Mammaly, Ex-BCG, Forbes 30 under 30)
• Steep learning curve and rapid assumption of responsibility
• Dynamic environment with flat hierarchies and high speed

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