Digital Marketing Specialist FMCG

LHH Our esteemed client is a leading international food company with commercial activity in many markets across the world. For 100 years now, their passion is to offer products made from the best & freshest ingredients, managing a diversified portfolio with iconic brands and offering a high quality & tasteful experience, loved & trusted by their consumers. This role is based in LUXEMBOURG and is reporting to the Digital Marketing Manager. G.A.S. up to 70K + Bonus. Responsibilities Responsibilities: · Responsible for all day-to-day operations: from the planning process to the implementation and optimization of Social Media campaigns (Facebook, Instagram, Pinterest, TikTok), of digital video campaigns (YouTube) and paid search campaigns (Google Search) ? direct buying. · Upload and manage keywords, ad creative, and ad extensions for Search campaigns. Perform ongoing keyword discovery, expansion, and optimization. Utilize bid management tools to maximize the effectiveness of campaigns · Oversee daily performance, budget pacing, and trends to meet campaign goals. Make necessary campaign optimizations. · Perform A/B tests and experiments in paid media to gather new recommendations for the media strategy. · Plan and schedule organic content in social media. Review organic performance results for assigned markets. · Contribute to defining guidelines and best practices for social media organic strategy. · Identify food trends through Pinterest trends, and create a content proposal for paid media tailored to the market needs. · Assist in managing the website, uploading content, and coordinating with the external agency functional updates. · Track, report, and analyze all digital marketing campaigns and website analytics. · Monitor market trends in the food and dairy sector through the internal social listening tool. · Present results to leadership as needed. · Liaise with the Company's International marketing teams for implementations of each Country's digital activities. · Other duties as assigned. Your Profile Qualifications: · Bachelor's degree, preferably with a focus on advertising, marketing, business administration, or communications · Approximately 3-5 years' experience in paid search and Social Networks media buying · Experience with search engine platforms, web analytics tools, bid management tools, and other third party tools such as Google AdWords and Google Analytics, Facebook Business Manager · Google Ads and Facebook Ads certifications are desired · Strong project management skills · Strong communication skills · High attention to detail · Proficient in Analytical and Excel skills · Languages: Fluent English. French or German are not required but it is a plus «I candidati, nel rispetto del D.lgs. 198/2006, D.lgs. 215/2003 e D.lgs. 216/2003, sono invitati a leggere l'informativa sulla privacy consultabile sotto il form di richiesta dati della pagina di candidatura (Regolamento UE n. 2016/679). L'offerta è rivolta a candidati di entrambi i sessi, nel rispetto del D.lgs. 198/2006 e della normativa vigente in materia di pari opportunità. L'azienda promuove un ambiente di lavoro inclusivo e garantisce pari opportunità a tutte le persone, indipendentemente da genere, età, origine, orientamento sessuale o disabilità.» Settore: Industria alimentare Ruolo: Marketing/Relazioni esterne