Digital Marketing & Performance Manager 100%

You are a professional in Google Ads and have planned, built, and optimized campaigns with substantial budgets over several years – ideally in an agency for various clients and industries. You know how to get the most out of every advertising franc, reach target groups precisely, and align campaigns measurably with leads and revenue.

In this position, you will take responsibility for our entire paid advertising: Google Ads as the core channel, complemented by Microsoft Ads (Bing) and Social Ads on Meta, LinkedIn, and other platforms. You will develop all channels strategically and operationally. In addition, you will contribute to SEO and GEO so that our company remains visible in classic search engines as well as in AI-based response systems.

Tasks

Your Responsibilities

Focus on Paid Ads – Google, Microsoft & Social (around 70%)

• Strategic and operational overall responsibility for our Google Ads accounts
• Campaign structure, keyword strategy, ad copy, bidding strategies, and budget control
• Clean conversion tracking with Google Tag Manager, GA4, and Enhanced Conversions as the basis for all optimizations
• Ongoing optimization of CPA, ROAS, and conversion rate
• Building and optimizing landing pages in conjunction with campaigns
• A/B testing of ads, target groups, and landing pages
• Building, scaling, and optimizing our Microsoft Ads campaigns (Bing) as a supplement to Google Search
• Planning, implementation, and optimization of Social Ads on Meta (Facebook, Instagram), LinkedIn, and, depending on the target group, TikTok
• Development of creative concepts, ad formats, and target group strategies for Social Ads in collaboration with the team
• Cross-channel budget allocation and attribution across Google, Microsoft, and Social
• Meaningful reporting with concrete recommendations for action to management

Qualification

Must-have

• At least 3 years of professional experience in performance marketing with a clear focus on Google Ads
• Agency experience with the support of multiple clients and industries is a clear advantage
• Proficient in Google Ads, Google Tag Manager, and GA4
• In-depth experience with bidding strategies, target groups, conversion tracking, and budget control
• Practical experience with Microsoft Ads (Bing), including importing and adapting Google campaigns
• Practical experience with Social Ads, especially Meta Ads and LinkedIn Ads
• Strong analytical thinking and confident handling of key figures and budgets
• High initiative and independent, hands-on working style
• Very good German language skills (stylistically proficient in ad copy) as well as good English language skills

What sets you apart

Google Ads is your craft. You know the platform in depth, critically question Google's automation recommendations, and make decisions based on data rather than gut feeling. You are equally proficient with Microsoft Ads and Social Ads and know which channel delivers the best return for which goal. At the same time, you think beyond individual channels and understand how Paid Ads, SEO, and GEO interact. You work in a structured and solution-oriented manner, but above all, you are a doer who sets up, tests, and optimizes campaigns themselves.

Benefits

We offer

• A responsible 100% position at the Wil SG location
• Full responsibility for our paid advertising budget and ample scope for design
• A modern work environment at the interface of marketing, technology, and artificial intelligence
• Short decision-making processes and high personal responsibility
• Varied projects with direct impact on growth and revenue
• A motivated and dedicated team
• Room for your own ideas and innovative marketing approaches
• Long-term prospects and personal development

Ready for the next step?

Do you want to contribute your Google Ads expertise in a company with short decision-making paths and have a direct impact on growth and revenue? Then we look forward to receiving your application, preferably with examples of campaigns you have been responsible for.