Digital Marketing Manager:in Content & Performance (m/w/d)

We have been making a competitive advantage out of cybersecurity at TRIOVEGA since 1999. With edge.SHIELDOR, we protect industrial facilities from legacy assets to new builds, unlock production potential with service.factoryINSIGHTS, and develop individual, security-certified software. Certified according to IEC 62443, ISO 27001, and TISAX Level 3, multiple times awarded and with high customer satisfaction – and with a clear claim: Securely Shaping Your Future.

We have been managing our marketing primarily through agencies so far. That's changing. We're bringing content, web, and campaigns in-house – and building them from the start KI-first. You are the central person who shapes this build: You make it yourself, decide with it, and steer where external partners are sensible. No more agency coordination management, but real building.

Aufgaben

Website: You build and maintain our corporate website – contents, landing pages, SEO, and technical support in CMS.

Content: You produce blog articles, case studies, and references that make our expertise in OT-Security, CRA, and Industry 4.0 tangible – in German and English.

Social Media: You play our channels (mainly LinkedIn) with your own editorial planning and build reach in our target industries.

Messen & Events: You prepare our trade show appearances (e.g., SPS, ManuSec, Hannover Messe), are on site, and draw content from it.

Performance: You plan, launch, and optimize our paid campaigns (LinkedIn Ads, Google Ads) data-driven, responsible for budget and KPIs, and build our lead generation tracks continuously.

KI-first working: You set KI tools productively in use – for content production, image/video, research, SEO, and automation – and build reusable workflows instead of manually handling each task.

Marke & Konsistenz: You maintain our corporate design and tone consistently across all channels.

Qualifikation

3–6 years of experience in marketing, ideally in B2B-, Tech-, Industry- or Software-field.

Numerous practice in at least two core areas: Content/Redaktion, Website/CMS/SEO, Social Media, or Performance-Campaigns (Paid Social / SEA) – and willingness to grow into the others.

Solid understanding of campaign management: budget, target groups, KPIs, A/B tests, and reporting.

Active, demonstrable KI practice: You already work with KI tools (e.g., for text, image, video, research, automation) and can show how you improve results and tempo. This is a must-criterion for us, not nice-to-have.

Very good German and negotiable English in writing and speaking.

Self-sufficient, implementation-strong working style – you like to start from scratch.

Readiness for occasional travel (trade shows, events).

A plus, not a must: Basic understanding of technical/regulatory topics (Cybersecurity, IEC 62443, CRA, NIS2), experience with tools like HubSpot, Matomo, Adobe- or Canva-ecosystem, and video/graphic basics.

Benefits

The chance to build and shape a marketing function anew – with direct access to the management board.

A future-proof topic (OT-Security is a growth market) and an established, award-winning company behind you.

KI-first as a lived principle: modern tools, budget, and space for experimentation.

Hybrid work with base in Lübeck, flexible design, and further education.

A collegial team, short distances, and real responsibility.

Sounds like you? Then we look forward to your application – preferably with working examples or samples where you have used KI productively. We will contact you promptly and invite you to an initial get-together.

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