Digital Marketing Manager

Lead - Digital Marketing, Zydus Healthcare Limited Role Summary The Digital Marketing Lead will drive digital-first brand building across ZHL’s pharma portfolio. The role focuses on creating and executing HCP and patient-facing digital campaigns, improving digital lead generation, boosting brand awareness, and supporting marketing teams with digital content, targeting, and analytics. This is a hands-on marketing role with strong ownership of campaign performance and ROI. Key Responsibilities 1. Develop and implement digital marketing strategies and campaigns in line with the overall marketing objectives. 2. Manage and optimize digital marketing campaigns across various channels, including SEM, SEO, social media, and email marketing. 3. Oversee the creation and execution of digital content, including website content, blog posts, social media updates, and email newsletters. 4. Analyze campaign performance and ROI, providing regular reports and insights to stakeholders. 5. Collaborate with cross-functional teams, including brand managers, sales teams, and medical affairs, to ensure alignment of digital marketing efforts. 6. Stay up-to-date with the latest digital marketing trends and technologies, and identify opportunities to leverage them. 7. Manage the digital marketing budget and ensure efficient allocation of resources. 8. Lead and mentor a team of digital marketing specialists, providing guidance and support. 9. Identify and manage relationships with external vendors and agencies. 10. Ensure compliance with all relevant regulations and guidelines related to digital marketing. Qualifications * Bachelor's degree in marketing, communications, or a related field. * Minimum of 7 years of experience in digital marketing, with a focus on healthcare or pharmaceuticals. * Proven track record of developing and executing successful digital marketing campaigns. * Strong understanding of digital marketing channels, including SEM, SEO, social media, and email marketing. * Experience with content creation and management. * Excellent analytical and reporting skills. * Strong project management skills. * Excellent communication and interpersonal skills. * Ability to work independently and as part of a team. * Experience with digital marketing tools and platforms, such as Google Analytics, Google Ads, social media platforms, and email marketing platforms. * Familiarity with regulatory requirements related to digital marketing in the pharmaceutical industry. Preferred Skills * Experience with HCP and patient-facing digital marketing campaigns. * Experience with marketing automation platforms. * Experience with A/B testing and optimization. * Strong understanding of data privacy regulations. Benefits Not Specified