Digital Marketing Manager (w/m/d) - CRM Marketing Automation & Website - remote

We transform complex corporate data into modern, visual insights with our Financial Management Suite and HR Reporting Suite. With a lot of design freedom, little hierarchies, and genuine enthusiasm for technology, we build a company that enables data-driven decisions – practically, efficiently, and forward-looking.

We work remote-first and offer you the opportunity to work flexibly across Germany or from our locations in Hamburg or Augsburg.

We are looking for you full-time as Digital Marketing Manager (w/m/d) for our CRM, marketing automation, and website.

Aufgaben

• You will be responsible for the operational further development of our CRM, including marketing automation (ActiveCampaign), lead nurturing, and a smooth handover to sales.
• You will build automations so that cold leads become MQLs and SQLs systematically.
• You will develop our website in Webflow: You will build landing pages, create graphic assets and content, and optimize the conversions of the website.
• You will set SEO and GEO measures in place and continuously improve visibility and performance.
• You will manage our SEA freelancer and ensure that SEA campaigns are successful.
• You will work gladly in the backend: tracking KPIs, interfaces, CRM logic, form setups, automation flows – and ensure that everything technically fits together seamlessly.

Qualifikation

• You have at least 2 years of experience in building and optimizing marketing automations – knowledge of ActiveCampaign is a plus, but not necessary.
• You bring at least 1-2 years of experience with Webflow and can develop websites and landing pages independently.
• You are a marketing geek: You love the backend and clean automation processes, are always interested in new tools.
• You know your way around technical topics related to website & CRM (e.g. tracking, form logic, interfaces, data flows, APIs).
• You have experience or strong interest in SEO – first encounters with GEO/AI Search are a plus.
• You work structured, independently and have fun building things up at loyos bi.
• You possess very good German language skills (C2) and secure English language skills (C1).

Benefits

• Flexibilität: Remote-first culture! Work where you are most productive – whether 100% from home, in our offices in Hamburg/Augsburg or across Germany in a WeWork.
• Eigenverantwortung: You work on central marketing building blocks and thus contribute essentially to the company's growth.
• A team that has it: Pragmatism, ownership, and personal further development belong together.
• You will receive access to UdemyBusiness for your professional and personal further development and continuous learning opportunities.
• Weitere Benefits: Attractive salary, modern hardware, corporate benefits portal, and regular team events that strengthen cohesion.

So bewirbst du dich
Ready to grow with us? We look forward to your application! Show us in your application what you're particularly proud of in the areas of Marketing Automation, CRM, and Webflow. Please also mention your desired salary and earliest possible start date. We will contact you shortly for an initial meeting.

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