Digital Marketing Manager

Role Overview
As a Digital Marketing Manager, you will own the growth of 3–4 premium fashion brands end-to-end. This is a leadership role where you’ll create strategies, guide creative direction, and oversee every stage of a brand’s digital journey—from content planning and advertising to conversion optimization and retention marketing. You will lead a small team of executives/designers and work directly with founders to achieve measurable growth.

Key Responsibilities
- Take complete responsibility for 3–4 assigned fashion brands (including saree brands), ensuring steady month-on-month growth.
- Create integrated digital marketing strategies covering content, paid ads, and retention flows.
- Plan, launch, and scale high-budget campaigns on Meta (Facebook & Instagram), Google Ads, and other platforms, meeting ROAS and CPA goals.
- Oversee monthly content calendars (Reels, Stories, Posts) to keep brand messaging consistent.
- Manage product catalogs, checkout flows, and on-site conversion rate optimization (CRO).
- Set up and optimize WhatsApp and email automations, including abandoned-cart recovery and re-engagement sequences.
- Track KPIs such as CTR, ROAS, CAC, and AOV. Present weekly/monthly reports with actionable insights.
- Guide and mentor a small team of marketing executives, content creators, and designers to deliver exceptional output.
- Coordinate with brand founders to align marketing actions with sales targets and creative vision.

Ideal Candidate Profile
- 2–4 years of proven digital marketing experience, preferably in fashion eCommerce or D2C brands.
- Strong understanding of Meta Ads, Google Ads, Shopify, and WhatsApp marketing.
- Ability to manage multiple brands/accounts simultaneously with clear growth accountability.
- Blend of creative thinking and data-driven execution.
- Strong leadership and communication skills to manage a team and coordinate with clients.
- Passion for fashion and trends, with an eye for brand storytelling.

30-60-90 Day Milestones
30 Days: Understand all WePix systems, onboard assigned brands, and launch initial campaigns.
60 Days: Independently manage and optimize campaigns to improve key metrics (ROAS, CTR, CPA) by at least 10%.
90 Days: Fully own 3–4 brands with a combined monthly ad spend of ₹15–20L, ensuring consistent growth and client satisfaction.

Why Join WePix
- Be part of a fast-scaling fashion eCommerce agency that partners with leading saree and apparel brands.
- Gain end-to-end ownership of digital growth strategies and execution.
- Work with a creative, growth-oriented team that values innovation and data-driven decisions.

At WePix, we don’t just run campaigns—we build fashion brands of the future.
If you’re ready to lead, scale, and grow with us, we’d love to hear from you!