Digital Marketing Manager

Overview and purpose of the role – How you will help us: The Digital Marketing Manager (Content Focus) is responsible for defining, owning, and driving Solplanet’s global content marketing strategy and ensuring its effective execution across all regions. This role steers the company’s owned communication channels, particularly social media, newsletters, homepage page content, etc. while supporting local teams with strategic guidance, frameworks, and high-quality content. The objective of this role is to increase brand awareness, generate leads, and support sales by providing valuable content to target audiences across all channels. What you will be doing: * Develop and implement a comprehensive content marketing strategy aligned with Solplanet's overall business goals. * Manage and oversee the creation and distribution of engaging content, including blog posts, articles, social media updates, newsletters, website copy, and marketing collateral. * Conduct in-depth keyword research and SEO analysis to optimize content for search engines and drive organic traffic. * Manage the Solplanet social media presence across all platforms, ensuring consistent brand voice, and maximizing engagement and reach. * Collaborate with the global marketing team and local teams to develop and execute content plans for specific regions and campaigns. * Track and analyze content performance metrics, such as website traffic, lead generation, social media engagement, and conversion rates, and make data-driven recommendations for improvement. * Stay up-to-date with industry trends and best practices in content marketing and SEO. * Develop and maintain a content calendar to ensure a consistent flow of fresh, relevant content. * Manage the content budget and allocate resources effectively. * Manage and guide external content creators/agencies, ensuring content quality and consistency. What you should have: * Bachelor's degree in marketing, communications, or a related field. * Proven experience (5+ years) in content marketing, digital marketing, or a related role. * Strong understanding of content marketing principles, SEO, and social media marketing. * Excellent written and verbal communication skills. * Experience in developing and executing content strategies for international markets. * Experience with content management systems (CMS) and marketing automation tools. * Strong analytical skills and the ability to interpret data and make data-driven recommendations. * Ability to work independently and collaboratively in a fast-paced environment. * Excellent project management skills and attention to detail. * Experience in the renewable energy industry is a plus. What we offer: * Competitive salary * Flexible working hours * Hybrid working model * Professional development opportunities * Collaborative and international work environment * Opportunity to make a difference in the renewable energy industry