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Digital Marketing Manager
Job description
¿Who are we? We are the leading luxury travel and experiences company in Hispanic America. We stopped asking ¿where do you want to travel?, and changed it to ¿what do you want to live for? Our vision is to revolutionize the travel sector at the market's measure in the Spanish-speaking market, consolidating ourselves as the preferred brand of those seeking unique experiences. The world is waiting for you... ¡You're invited to get to know it with us! https://nuba.com/ Purpose of the position The Digital Marketing Manager will be responsible for developing and implementing a comprehensive digital marketing strategy that drives engagement, conversions, and revenue growth for our luxury travel brand. This includes but is not limited to: • Developing and executing a multi-channel digital marketing plan that aligns with the company's overall business objectives. • Collaborating with cross-functional teams to ensure seamless integration of digital marketing efforts across all channels. • Conducting market research and analyzing industry trends to identify opportunities for growth and improvement. • Creating and curating high-quality content that resonates with our target audience, including blog posts, social media posts, email campaigns, and more. • Managing and optimizing paid advertising campaigns across various platforms, including Google Ads, Facebook Ads, and LinkedIn Ads. • Developing and maintaining relationships with key stakeholders, including influencers, partners, and vendors. • Staying up-to-date with the latest digital marketing trends, tools, and technologies to continuously improve our marketing efforts. • Providing regular reporting and analysis of campaign performance to inform future marketing decisions. • Collaborating with the creative team to develop compelling visual content that drives engagement and conversions. • Developing and executing influencer partnerships and collaborations that drive brand awareness and conversions. • Managing and optimizing email marketing campaigns to drive engagement, conversions, and revenue growth. • Developing and implementing a social media strategy that drives engagement, conversions, and brand awareness. • Collaborating with the sales team to develop targeted marketing campaigns that drive leads and conversions. • Providing support and guidance to junior team members as needed. • Staying organized and prioritizing tasks effectively to meet deadlines and achieve goals. • Maintaining confidentiality and handling sensitive information with discretion. • Participating in company-wide initiatives and projects as required. • Other duties as assigned.
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