Digital Marketing Manager (m/w/d) Full-time or Part-time

Vernasche the World is the trendy brand for international sweets and snacks that gets excited together with an enchanting community and customer base for the tastiest and most exciting snacks from all around the world.

As a growing startup, we fascinate our large and social media enthusiastic target group with innovative and above all thrilling products from all over the world. Top-notch taste and highest quality standards are brought into harmony at Vernasche the World.

To strengthen our team, we are looking for a motivated support in the field of Digital Marketing Manager.

The Digital Marketing Manager takes care of all matters related to online marketing, with the goals of increasing digital reach, driving customer generation, and strengthening customer loyalty. Steering digital marketing measures, from performance marketing over email marketing to content creation and management, up to implementing content strategies that aim to strengthen the company's online presence and increase sales.

Aufgaben

Aufgabenbereiche:

Online Marketing campaign Management:

Planning & coordination of targeted online campaigns, which run through performance marketing & CRM.

Global Brand Positioning:

Ensuring that all creative assets comply with the ToV & brand identity of the brand

and meet the founder's requirements.

Cross-Functional Collaboration:

E nsuring that collaboration with individual team members and agencies runs smoothly and all stakeholders are informed and know what's going on. Briefing the agency, ensuring all necessary information for all stakeholders, and creating relevant creatives with suitable UGC creators or the creative team

CRM Marketing:

Responsible for regular playbacks of various segments via newsletter,

support in creating content for different flows in collaboration with global marketing directors & a freelance

Qualifikation

• 3+ years of experience in (performance) marketing, ideally in e-commerce
• Safe handling of Meta & Google Ads as well as KPI analysis (ROAS, CAC, LTV)
• Experience with CRM tools (e.g. Klaviyo) and building email flows
• Data-driven working style and good understanding of tracking & attribution
• Experience in managing agencies or creators
• Structured, self-responsible, and implementation-strong personality
• Very good brand and performance understanding

Benefits

• Responsible and varied activity

• Flat hierarchies and short decision-making paths

• Purposeful remuneration

• Thanks to our flexible time regulations, you can choose your start and end times flexibly

• Home-Office: You are not tied to a fixed location

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