Digital Marketing Manager (m/w/d) - Team Lead Online Marketing

You are our mission at IDNTY

You master all facets of digital marketing and can lead teams to high performance? As Digital Marketing Manager, you are a strategic advisor, operational implementer, and team leader in one person. You develop comprehensive online marketing strategies and lead your team to successful implementation.

Aufgaben

You will:

• You lead and develop our 4-person online marketing team (Performance, SEO, SEA, Social Media)
• You are responsible for all online marketing activities for our customers
• You develop comprehensive digital marketing strategies across all channels (Social Ads, SEO, SEA, Social Media)
• You conduct strategic consulting conversations with customers at the management level and recommend optimal media budget allocation
• You plan and conceptualize cross-media campaigns and lead your team in operational implementation
• You work actively on pitches with and drive new customer acquisition in the online marketing sector forward
• You establish new tools, technologies, and best practices in the team
• You create goal-oriented reports and present KPIs and successes proactively to customersYou work closely with the management team together and have budget and personnel responsibility

Qualifikation

Must-have Skills:

• 3-5 years of professional experience in online marketing, ideally in an agency
• 1-2 years of leadership experience or first team lead responsibility
• Fundamental expertise in Social Ads (Meta, LinkedIn, TikTok) and SEA (Google Ads)
• Solid SEO knowledge (technically, content-wise, strategically)
• Experience in social media marketing and content strategies
• Proficient use of analytics tools (GA4, Google Tag Manager, Data Studio)
• Experience in developing comprehensive online marketing strategies
• Presentation skills before C-level and decision-makers
• Excellent German language skills in writing and speaking

Nice-to-have Skills:

• Experience with marketing automation and CRM systems
• Knowledge of Conversion Rate Optimization (CRO)
• Basic understanding of web development and technical connections
• Experience with E-commerce marketing and shopping campaigns
• Zertifications (Google Ads, Facebook Blueprint, HubSpot)
• Experience in Change Management and team development

You are:

• Strategically thinking with a strong business understanding
• Leadership-strong and able to motivate and develop teams
• Analytically driven in your decisions
• Communications-strong in customer and team contact
• Proactive and always on the pulse of marketing trends
• Accountable with high self-initiative

Benefits

Real development opportunities:

• BUILDING AND DEVELOPING THE ONLINE MARKETING TEAM
• Budget and personnel responsibility with strategic design freedom
• Direct collaboration with the management team
• Opportunity to develop as Head of Digital Marketing

Strategic Projects:

• Developing comprehensive digital marketing strategies for various industries
• Consultation at C-level on strategic marketing decisions
• Pitch development and new customer acquisition
• Cross-media campaigns with significant business impact

Team & Culture:

• Flat hierarchies in a 14-person team
• Open feedback culture and transparent communication
• Top Company Award 2026/2025/2024/2023/2022

Additonal Benefits:

• Attractive, performance-based remuneration
• Participation in success at target achievement
• Free drinks and fresh fruit
• Zentral location in Freiburg with good public transportation connections

About IDNTY

IDNTY is an agency for brand communication that helps companies find sustainable paths in brand management and customer communication. With a team of digital future makers: experienced advisors, designers, communications, and technology experts. Our passion is to create digital campaigns, stories, and brand experiences that inspire and set new standards. Always according to our credo, all things focused, clear, and simple.

We establish and accelerate with marketing know-how, experience, and passion the marketing of our customers from the B2C and B2B worlds and ensure a decisive and sustainable performance and growth boost.

If you have any questions beforehand, please feel free to contact Boris Wahl
(+49 761 600495 00).

Find Jobs in Germany on Arbeitnow