Digital Marketing Manager (m/w/d) - Performance & Growth (B2B SaaS)

The YUVENDA Software Group is a leading European provider of innovative B2B software solutions for medium-sized enterprises in trade, gastronomy, and consumer services. Our portfolio combines several high-performance software companies under one roof – with a clear focus on sustainable growth, digital scaling, and measurable customer benefits.

To strengthen our marketing team, we are looking for a Digital Marketing Manager, who will take over the operational responsibility for performance marketing campaigns for at least one of our group companies.

You steer campaigns independently from setup to scaling, work closely with the Head of Marketing, and contribute directly to the growth of our software group.

Aufgaben

• Planung und Umsetzung von Performance-Marketing-Kampagnen: You create and manage campaigns on platforms like Google Ads, Meta, LinkedIn, and other channels. From planning, through implementation to scaling.
• Datenanalyse und Optimierung: You monitor campaign performance, analyze KPIs, and lead data-based optimization measures.
• Monitoring und Reporting: You create regular reports on campaign performance and support the team in maintaining an overview of key KPIs and further increasing business success.
• You conduct keyword research, competitor analysis, and A/B tests to continuously optimize campaigns and landing pages.
• Technisches Setup: You set up campaigns including tracking and pixel integration, ensuring that all technical prerequisites for successful measurement are met.
• Unterstützung bei der Strategieentwicklung: You work closely with the Head of Marketing to develop and implement channel-agnostic strategies for economically successful lead generation.
• Perspektivisch: Participation in transferring successful campaign approaches to other group companies.

Qualifikation

• Completed studies in marketing, economics, media or a comparable qualification
• At least 2 years of practical experience in performance marketing, ideally in the B2B (SaaS) environment
• Solid knowledge of tools like Google Ads, Meta Ads, LinkedIn Campaign Manager and common analytics tools (e.g. Google Analytics, Looker Studio)
• KI-Affinität und Interesse an neuen Marketing-Technologien. You test new tools, automations and KI applications to increase efficiency and scalability
• Kreativität mit Design: You bring in your own new ideas and have an eye for appealing ads and texts within existing design guidelines
• You work structured, data-driven and solution-oriented and are eager to further develop yourself professionally and personally in a dynamic environment.
• You are a thoughtful team player who thinks with others and pulls together with them.
• You communicate very securely in German and feel comfortable in English as well.

Benefits

• A role with direct influence on growth within a software group
• Dynamic, supportive team with flat hierarchies
• Performance-oriented working environment with plenty of room for personal growth
• Persönliche und berufliche Weiterentwicklung durch zusätzliche Schulungen, Trainings und Mentoring durch erfahrene Kollegen
• Flexibles Arbeiten: Hybrides Modell aus Homeoffice und Office (FRA)
• Kreativer Freiraum für eigene Ideen, ausgeprägte Testing-Kultur und die Möglichkeit, eigenverantwortlich zu arbeiten
• Leistungsorientierte, angemessene Bezahlung

We look forward to your application!

Find Jobs in Germany on Arbeitnow