Digital Marketing Manager (m/w/d)

We are looking for a Digital Marketing Manager to develop a comprehensive digital marketing strategy for BEIJER REF Deutschland and coolair. Your goal: more visibility, better performance, improved customer journeys, and a modern digital presence across all channels.

We at BEIJER REF Deutschland live cooling and climate technology - since 2011 and with full energy. As the daughter of the European market leader, we combine international strength with the rootedness and customer proximity of a locally anchored company.

At our five locations, we all pull together: refrigeration engineers, masters, technicians, consultants, salespeople, organizational talents, warehouse and logistics professionals - we are a team that works hand in hand. Our common goal: to delight our customers with the best products, suitable solutions, and service they can rely on at any time. At our company, every contribution counts - and we celebrate our successes as a team.

Aufgaben

As Digital Marketing Manager, you will develop a comprehensive digital marketing strategy for BEIJER REF Deutschland and coolair. Your goal: more visibility, better performance, improved customer journeys, and a modern digital presence across all channels.

• Development of an End-to-End Digital Strategy over all relevant channels (Website, Social Media, SEO/SEA, Newsletter, E-Commerce, Partner Platforms, Automation, etc.)
• BUILDING AND FURTHER DEVELOPMENT OF THE DIGITAL BRAND PRESENCE OF BEIJER REF (AND SUBSIDIARIES)
• BUILDING PERFORMANCE-DASHBOARDS BASED ON KPIs AND CONTINUOUS OPTIMIZATION OF CHANNELS
• Responsibility for the Content Strategy and Content Planning (B2B Focus)
• Guidance of external agencies, service providers, and internal stakeholders
• Development of campaigns for lead generation, customer retention, and employer branding
• Optimization of the Customer Journey along the entire funnel
• Identification of new digital trends, tools, and growth potentialSafeguarding a uniform brand presence across all digital touchpoints

Qualifikation

• Completed studies in Marketing, Digital Media, Business Administration or comparable
• Mind. 3-5 years of experience in digital marketing, ideally in the B2B field
• Fundamental knowledge of digital channels: SEO/SEA, Social Media, Marketing Automation, Analytics, E-Mail Marketing, Tracking, UX
• Experience in building and implementing digital strategies
• Analytical thinking, data-driven work style, and KPI focus
• High self-reliance, project management skills, and team ability
• Experience working with shop systems (e.g. Shopware), CRM, and PIM systems
• Fluent German and English language skills

Benefits

• Design possibilities in an international market leader
• Large responsibility and the opportunity to shape the digital future of BEIJER REF
• Collaboration with a motivated team and flat hierarchies
• 30 days of well-deserved vacation
• Pensionable benefits with maximum employer contribution and occupational pension provision
• JobRad and EGYM Wellpass

Find Jobs in Germany on Arbeitnow