Digital Marketing Manager

LMDV Hospitality Group is the hospitality division of the LMDV Capital group, the holding company of Leonardo Maria Del Vecchio, created with the aim of offering a 360° approach to the world of high-end hospitality, catering, and entertainment. The group combines fine dining and luxury hospitality through the integration of the brands Vesta, Casa Fiori Chiari, Trattoria del Ciumbia with the iconic Twiga Group, giving life to an ecosystem that blends lifestyle, entertainment, and excellent cuisine. With an ambitious vision and a long-term growth strategy, LMDV Hospitality Group is committed to creating iconic destinations in Italy and abroad, where design, quality of service, and attention to people are at the center of every experience. Being part of our group means contributing every day to offering high-level experiences in a dynamic and continuously evolving environment.

We are looking for a Digital Marketing Manager to join our team in Milan!

Main Responsibilities:

• Manage and optimize the Group's websites, coordinating updates, new content, and user experience improvements.
• Monitor website performance through web analytics tools, identifying optimization opportunities and conversion increases.
• Coordinate the activities of the Performance Marketing agency, overseeing Paid Social, Google Ads, and other digital advertising initiatives.
• Define objectives, KPIs, and budgets for digital campaigns, constantly monitoring their results and return on investment (ROI).
• Manage CRM and email marketing activities, planning newsletters, automated campaigns, and personalized communications.
• Develop customer clusters and segmentation strategies to improve the effectiveness of marketing activities and communication personalization.
• Analyze customer databases, customer journeys, purchasing behaviors, and key KPIs, transforming data into insights useful for business decisions.
• Collaborate with the Marketing, Sales, and Operations teams to develop digital initiatives supporting customer acquisition, conversion, and loyalty.
• Monitor digital market trends and propose new strategies and tools to improve the overall performance of the digital ecosystem.
• Coordinate external suppliers and partners, ensuring adherence to timelines, budget, and brand quality standards.

Requirements:

• Degree in Marketing, Communication, Economics, or related fields.
• At least 3-5 years of experience in Digital Marketing, CRM, or Performance Marketing roles, preferably in the hospitality, luxury, retail, or lifestyle sectors.
• Excellent knowledge of the main digital advertising platforms (Google Ads, Meta Ads Manager, and similar tools).
• Experience in managing CRM, email marketing, and marketing automation.
• Good knowledge of Google Analytics (GA4), Google Tag Manager, and main web analytics tools.
• Experience in data analysis and building dashboards and reporting.
• Knowledge of SEO principles and website optimization best practices.
• Strong analytical, organizational, and project management skills.
• Excellent knowledge of the English language.

At LMDV Hospitality, we believe that diversity is a strength and that each person brings unique value. We are committed to creating an inclusive work environment where every voice is heard and every talent can emerge. Here, we support each other, valuing differences and promoting equity in everything we do. We are convinced that only through respect and inclusion can we achieve true excellence. If you also share these values, we will be excited to meet you.