Digital Marketing Manager - B2B Events

Location: Bangalore Experience Required: Minimum 5 years in Digital Marketing Digital Strategy & Campaign Management Develop and execute digital marketing strategies to achieve event attendance, lead generation, and sponsorship visibility goals. Manage multi-channel campaigns (email, paid media, SEO/SEM, social media, display, retargeting, influencer/partner outreach). Optimize marketing funnels for delegate acquisition and sponsor engagement. Content & Communications Work closely with content creators to develop engaging content for various marketing channels. Develop and maintain a content calendar to ensure consistent and timely content publication. Collaborate with cross-functional teams to integrate content into overall marketing strategy. Analyze and report on campaign performance, making data-driven decisions to optimize future campaigns. Develop and maintain relationships with key stakeholders, including event organizers, sponsors, and partners. Ensure seamless execution of marketing campaigns, from concept to delivery. Develop and manage marketing budgets, ensuring effective allocation of resources. Stay up-to-date with industry trends, best practices, and emerging technologies to continuously improve marketing strategies and tactics. Provide guidance and support to junior team members, promoting knowledge sharing and skill development. Foster a culture of innovation, creativity, and continuous learning within the marketing team.