Digital Marketing Executive

Roles and Responsibilities:Applied candidates have to write content blogs and articles for web pages etc. Handle, review, and perform daily account responsibilities associated with Paid Marketing Platforms such as Google Ads, Facebook Ads, LinkedIn Ads etc. Maintain and monitor keyword bids, account daily and monthly budget caps, impression share, quality score and other important account metrics. Direct and handle new paid search campaigns, ad groups, and accounts and aid in the creation of paid search marketing initiatives. Direct, handle, and be able to generate weekly and monthly reporting for all major metrics, goals tracking, revenue tracking, and other paid search initiatives. Keep pace with search engines and PPC industry trends and developments. Monitor and administer web analytics dashboards, reports and key reporting tools, and point out key areas of importance in accordance with business goals. good knowledge in SEO, email marketing,etc.