Digital Marketing Executive

Job Role & Responsibilities:

* Plan and execute digital marketing campaigns to promote courses and admissions

* Manage and update social media platforms (Instagram, Facebook, LinkedIn, etc.)

* Create engaging content such as posts, captions, creatives, reels, and short videos

* Handle basic graphic coordination and content posting (design support may be provided)

* Manage online lead generation campaigns through Social media ads, and landing pages

* Monitor campaign performance and prepare basic reports on reach, engagement, and leads

* Coordinate with the admissions/sales team to ensure lead follow-ups and conversions

* Update website content, course details, and admission announcements

* Perform basic SEO activities (keyword research, content optimisation, listings)

* Handle email marketing, WhatsApp campaigns, and SMS promotions

* Track trends in digital marketing and competitor activities in the education sector

* Support offline promotions and events with digital marketing activities

Eligibility / Skills Required:

* Any graduate or Freshers can apply

* Basic knowledge or certification in Digital Marketing (preferred but not mandatory)

* Interest in social media, content creation, and online marketing

* Good communication and creative thinking skills

* Basic knowledge of tools like Canva, Meta Business Suite, Google Analytics (preferred)

* Willingness to learn and adapt to new digital tools and trends

* Ability to work independently and as part of a team

What We Offer:

* Training and mentorship for freshers

* Hands-on experience in education sector marketing

* Career growth opportunities in digital marketing

* Performance-based incentives

* Supportive and creative work environment