Digital Marketing Executive

Location: Singapore

Brand: Foxy Affairs — Feminine Care & Wellness

Reports to: Marketing Lead

Type: Full-time

Salary Range: $2,900 – $5,500+/month (depending on experience & livestream capabilities)

We’re not your average brand and we don’t want average people. Foxy Affairs is Asia’s #1 taboo-breaking feminine wellness brand, built by women, for women who want to feel sexy, safe, and unstoppable. From vaginal care to glow-up probiotics, we serve tens of thousands of women across Singapore and we’re just getting started.

You’ll be the digital weapon behind our wild growth. If you live and breathe content, campaigns, conversions and community — this one’s made for you.

• Plan, launch & optimise digital campaigns across IG, TikTok, Shopee, Meta & Google
• Host TikTok or Shopee livestreams confidently, using storytelling and product education to drive conversions
• Prep livestreaming ops — draft scripts, build assets, coordinate with stream team, plan hooks
• Create high-converting short-form content (Reels, TikToks, IG Stories) — aesthetic, witty, bold
• Run and optimise paid ads across Meta, TikTok and Google — know your ROAS from your CAC
• Analyse funnel performance — track CTR, CVR, CAC, AOV, revenue attribution, and plug funnel leaks
• Manage email & WhatsApp marketing — write catchy copy, set up flows, do weekly campaign sends
• Support content production — coordinate with designers, UGC creators, and plan photoshoots
• Reply to DMs, comments, and spark engagement — you’ll be the brand’s voice and vibe
• Stay on top of trends — test new formats, hooks and strategies weekly
• Assist with influencer campaigns — shortlists, briefs, comms, reposts
• Collaborate on campaigns & launches — from juicy new products to viral ideas
• Support brand events — roadshows, pop-ups, and activation planning
• Maintain the marketing calendar — ensure alignment across platforms
• Post & monitor content on all platforms (IG, Shopee, TikTok, Threads, Telegram)

• 2–4 years experience in digital/performance marketing (e-commerce preferred)
• Comfortable being on camera or livestreaming — must be confident and charming
• Strong in IG reels, TikTok content, and editing UGC-style short-form videos
• You understand how to run & optimise Meta, TikTok, and Google Ads
• You get e-commerce metrics and how to scale with intention
• Independent, fast-paced, cheeky and love working in a feminine-first brand
• Bonus if you’ve worked with Shopee campaigns, Klaviyo, or influencer marketing
• You have good vibes, a sense of humour, and love making content that pops

• Work directly with the founder of a multi 7-figure e-commerce brand
• Join a bold, mostly-female team breaking feminine taboos across Asia
• Livestream regularly and get paid for your personality (and conversion skills)
• No red tape, no BS, just fast-paced growth and real impact
• Competitive salary, career development, and juicy employee discounts
• You’ll never be bored, we move fast, dream big, and do things differently

Want to make waves in the wellness space and build the next cult brand with us?

Slide into our inbox with your resume + links to past campaigns, ads, or reels you’ve done.

Bonus if you attach a 1-min intro video of yourself!