Digital Marketing & eCommerce Manager (m/f/d)

Are you characterized by a passion for digital customer experiences and do you love operating at the intersection of eCommerce, Marketing, and Sales, creating real added value?

A brief introduction to us:

FlexPeople® specializes in the cross-industry placement of professionals and executives in the commercial field. We are consultants with passion: Our claim is to combine expertise with empathy and to look behind the CV. We question, listen, and recognize potentials that often remain invisible on paper.

Our client is a global leader in the development and manufacturing of high-performance solutions for the industrial process industry. With a clear focus on safety and technical excellence, the company sets global standards.

To strengthen the team, we are looking for a Digital Marketing & eCommerce Manager (m/f/d) as soon as possible, who will significantly drive digitalization and online presence.

What awaits you

• Scope for Design: A responsible role with strong strategic and operational influence on digitalization and the eCommerce sector.
• Innovative Environment: Collaboration in an international, technology-driven B2B environment with room for further development and personal responsibility.
• Central Role: A key interface function between Marketing, Sales, eCommerce, and Global Marketing.
A working atmosphere characterized by mutual respect and openness in a dynamic team.

Responsibilities

• Webshop Excellence: Further development and optimization of the webshop, especially in the areas of search, quote builder, UX/UI, content structures, and feature rollouts.
• SEO & Lead Generation: Management and implementation of SEO and GEO measures, as well as conception and integration of landing pages for eCommerce and lead generation.
• Content Management: Maintenance, creation, and provision of marketing and eCommerce content, e.g., product information, texts, images, certificates, downloads, banners, and training materials.
• Campaign Management: Planning, implementation, and coordination of online and offline marketing campaigns (incl. marketing calendar and annual marketing mix).
• Channel Management: Cross-functional responsibility for all online channels, especially website, content platforms, SEO, and if applicable, social media.
• Performance Measurement: Use of analytics, KPIs, and reporting tools to analyze usage, leads, and optimization potentials and derive targeted measures.

Qualifications

• Completed degree in Marketing, Business Administration, Communications, or a comparable qualification.
• At least 3 years of professional experience in marketing, ideally in a B2B, industrial, or technical environment.
• In-depth experience in digital marketing, content management, SEO, and eCommerce-related topics.
• Proficient in using CMS systems (e.g., WordPress) and a basic understanding of web technologies.
• Very good knowledge of the Adobe Creative Suite (Photoshop, InDesign, Illustrator, ideally Premiere).
• Experience in planning, managing, and implementing marketing campaigns (online and offline).
• Strong organizational and project management skills, as well as an analytical and structured way of working.

Benefits

• Permanent employment contract.
• A key position with real development potential, as well as the stability and resources of a globally active market leader behind you.
• A comprehensive financial package consisting of salary, bonuses, and individual additional benefits.
• At least 30 days of vacation.
• Extensive onboarding and continuous further training.
• Scope for design and individual development opportunities within an international organization.
• Flexible working time models and the option for hybrid working (home office).
• Further corporate benefits regarding health, family, and retirement provision.

Does this sound like a possible "match"? 🎯

Then we look forward to receiving your application via the online form - professional handling of your data is a matter of course for us.

Are you interested in an alternative position, a different location, or do you want to apply speculatively? Feel free to call us or send us an email, we will definitely reply! 🙂

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