Digital Marketing and Storytelling Specialist Online Course

Trainprofessional, a provider of training institutions, is looking for candidates for the Free Professional Course in Digital Marketing and Storytelling Specialist

From October 1 to October 28, 2026

Location: Online on Meet

Hours: Monday to Friday 9 AM - 1 PM / 2 PM - 6 PM

Objectives of the training intervention:

The course represents the theorization of key content to obtain the certification of Digital Marketing and Storytelling Specialist, a professional who is responsible for promoting the image and products or services of a company through various marketing and communication strategies and social media. They play a fundamental role in the company's success, handling all activities related to the promotion and management of the company's image. Their main activities include:

1. Development of marketing strategies: Analyzes the market, competitors, and consumer needs to design marketing plans that help achieve business objectives.

2. Management of internal and external communication: Responsible for managing communication with various stakeholders, including clients, partners, media, and employees. This includes creating content for different platforms (websites, social media, newsletters, press releases).

3. Planning and management of advertising campaigns: Designs and coordinates promotional campaigns on various channels (online and offline), analyzing results to optimize campaign effectiveness.

4. Branding and corporate image: The marketing and communication officer works to build and maintain a coherent and positive image of the company or product, contributing to brand strengthening.

5. Analysis of results and reporting: Monitors the progress of marketing and communication activities through metrics and data analysis to evaluate the success of initiatives and make necessary adjustments.

Most common and in-demand exit profiles in 2026:

• Social Media Manager (SMM): Manages the brand's presence on social media (Instagram, TikTok, Facebook, LinkedIn), creates editorial plans, produces content, and interacts with the community.
• Community Manager: Responsible for moderating interactions, managing online relationships, and increasing user engagement.

• Content Creator / Content Manager: Responsible for the creation and management of text, visual, or video content for blogs, websites, and social media.
• Copywriter: Specializes in writing advertising texts, emails, or web content with a persuasive and SEO-oriented approach.
• Digital Storyteller: Creates engaging narratives to convey brand values.

• Digital Marketing Specialist: Cross-functional role that plans and executes online strategies (SEO, email marketing, ADV campaigns).
• SEO Specialist: Optimizes websites to improve their organic ranking on search engines.
• SEM / Ads Specialist: Manages paid advertising campaigns on Google Ads or Meta Ads (Facebook/Instagram), optimizing the budget.
• E-commerce Manager / Specialist: Manages the online store, product listings, promotions, and the purchasing experience.
• Email Marketing Specialist: Creates and manages direct email marketing campaigns and automations.
• Web Analyst / Data Analyst: Interprets data from websites and campaigns to measure performance and suggest improvements.
• Digital Strategist (Junior): Assists in defining long-term digital communication strategies.
• Marketing/Communication Office Assistant: Junior role supporting the operational management of marketing.
• Junior Brand/Product Manager: Assists in defining brand or product positioning.

Employment contexts: Marketing and communication agencies, SEO/SEM agencies, companies of any sector requiring digitalization, freelance work.

For information and to receive the complete program, write directly to WhatsApp number 3501874568 or email [email protected]