Digital, Marketing & Communications Manager

At MAMA, we don’t just run hotels — we create places full of life, laughter, and creativity. We’re looking for a Digital, Marketing & Communications Manager who can bring fresh ideas, digital know-how, and strong communication skills to strengthen our visibility and brand image.

Reporting directly to the General Manager, you’ll take the lead on digital campaigns, PR, events, and brand storytelling — making sure MAMA stays top of mind for guests, media, and our local community.

Job Overview

Digital & Marketing Operations

• Manage the marketing budget, forecasting, and tracking to maximise ROI.
• Plan and execute digital campaigns (Google Ads, Meta, TikTok, etc.) to drive awareness, engagement, and direct bookings.
• Oversee brand.com and third-party listings, ensuring accurate content and timely updates.
• Develop and manage social media calendars, leveraging trends to boost engagement.
• Partner with agencies and commercial teams to deliver high-performing paid media campaigns.
• Maintain brand consistency across social, website, email, and advertising.
• Collaborate with CRM and loyalty teams on email marketing and personalised offers.
• Keep marketing materials, databases, and photo/video archives updated.
• Work with Rooms, F&B, and Banquet teams to support bookings through marketing initiatives.
• Support hotel openings, activations, and special projects.
• Ensure all activities meet brand standards of quality and professionalism.

Public Relations & Events

• Handle press inquiries and manage media relations to increase visibility.
• Plan and deliver PR events to strengthen the hotel’s image.
• Host and support media stays, ensuring a memorable guest experience.
• Create innovative initiatives to keep excitement around the hotel.
• Build and maintain strong relationships with local journalists, influencers, and VIPs.