Digital Marketer and Business Development Specialist (Remote)

Job Title: Digital Marketer and Business Development Specialist (Remote) Location: Remote Format: Part-Time and/or Full-Time Overview: Our client, a US-based engineering company specializing in resident engineering inspection, construction inspection, and construction management services for bridges, highways, roads, infrastructure, and buildings, is seeking a well-rounded marketing professional to drive business growth and maintain a strong online presence. This role involves managing social media platforms, creating and implementing marketing campaigns, developing and maintaining the company's brand identity, and collaborating with the sales team to drive business development. The ideal candidate will have a strong understanding of digital marketing strategies, excellent communication and project management skills, and the ability to work independently. Responsibilities: • Manage and maintain the company's social media presence, including creating and scheduling posts, responding to comments and messages, and analyzing engagement metrics. • Develop and implement marketing campaigns to drive business growth, including email marketing, content marketing, and paid advertising. • Collaborate with the sales team to develop and implement sales strategies and tactics. • Develop and maintain the company's brand identity, including creating and editing marketing materials, such as brochures, flyers, and presentations. • Analyze and report on marketing metrics, including website traffic, social media engagement, and lead generation. • Stay up-to-date with the latest digital marketing trends and best practices, and apply this knowledge to continuously improve marketing strategies and tactics. Requirements: • Bachelor's degree in Marketing, Communications, or a related field. • 3+ years of experience in digital marketing, with a focus on social media and content marketing. • Strong understanding of digital marketing strategies, including SEO, SEM, and social media marketing. • Excellent communication and project management skills. • Ability to work independently and as part of a team. • Strong analytical and problem-solving skills. • Proficiency in Microsoft Office, including Word, Excel, and PowerPoint. • Familiarity with marketing automation software, such as HubSpot or Marketo. • Ability to work in a fast-paced environment and prioritize multiple tasks and projects. Benefits: • Competitive salary and benefits package. • Opportunity to work with a growing and innovative company. • Flexible work arrangements, including remote work options. • Professional development opportunities, including training and education. • Collaborative and dynamic work environment. • Recognition and rewards for outstanding performance.