Digital Marketeer

Do you want to contribute to the digital success of ROCKWOOL Benelux? As a Digital Marketeer, you will play a key role in strengthening our digital ecosystem in Benelux. You will translate commercial and marketing objectives into concrete digital activities and take ownership of the channels, tools, and projects assigned to you. With your energy, precision, and data-driven approach, you will contribute to strong online campaigns, optimize our digital channels, and translate performance insights into concrete improvement actions. You will ensure visible impact on our online visibility, lead generation, and conversion.

What will you do?

Optimization of the ROCKWOOL Benelux website: You will contribute to the continuous optimization of the website: from content updates and performance improvements (SEO/GEO) to support with PIM integration and current keyword research. You will monitor content governance within your assigned areas of focus and optimize conversion paths such as forms and CTAs, with an eye for UX basics.

Social Media Activation: You will develop and execute targeted (paid & organic) social campaigns that align with marketing objectives. You will coordinate the development and publication of relevant content with internal and external stakeholders, and manage the channels assigned to you, such as LinkedIn and Meta, within the agreed budgets. You will monitor results and propose adjustments.

Marketing automation, email campaigns (Marketo) and CRM integration: You will develop and manage automated campaigns and email flows, monitor performance, and implement improvements where necessary. You will ensure good alignment between marketing activities and sales for effective lead follow-up and conversion.

Digital Campaigns & Performance Marketing: You will set up large-scale and target group-oriented digital campaigns (including Google Ads) based on agreed objectives and priorities. You will manage the entire campaign process – from concept, targeting, and budget allocation to rollout, optimization, and reporting – and ensure alignment between campaigns, landing pages, and other digital channels.

Performance & Analytics: You will support effective digital measurement and reporting across relevant marketing platforms. You will ensure correct tracking and conversion measurement within your activities, consistently apply UTM usage, monitor performance via dashboards and reports, and translate insights into concrete optimization actions.

Project & Agency Management: You will coordinate external agencies and partners for the digital projects and activities for which you are responsible. You will align deliverables, planning, and execution with relevant internal and ROCKWOOL Group stakeholders, and ensure consistency between the agreed digital strategy and its execution.

Your profile

You are a proactive and eager-to-learn Digital Marketeer who gets energy from independently managing digital channels and projects. You take ownership of the tasks assigned to you, think solution-oriented, and easily switch between different digital disciplines. You enjoy collaborating with diverse internal and external stakeholders and have a strong interest in data, technology, and the latest digital trends.

What you bring

• A completed education in marketing, communication, or a similar field;
• A minimum of 3-5 years of relevant work experience in digital marketing, preferably in a B2B environment, the industry, or the construction sector. International experience is a plus.
• Strong practical knowledge of website optimization, performance marketing, and content management.
• Demonstrated experience in setting up and executing social media and digital campaigns.
• Experience with marketing automation (e.g., Marketo, HubSpot, or similar).
• Experience with CRM systems (such as Microsoft Dynamics, Salesforce, or similar).
• Experience with performance analysis and data-driven optimization.
• Experience in coordinating projects, external agencies, and multiple internal stakeholders.
• You can work independently, take ownership of assigned digital channels/tools, and make decisions within agreed frameworks.
• Fluent communication (Dutch and English. French is a plus), analytical, proactive, and hands-on attitude, with an affinity for the latest trends in AI and digitalization.

What we offer

In addition to a good base salary, we offer attractive secondary benefits with a collective pension scheme, holiday pay, travel expenses, and a 13th month's salary.

In this role, you will also receive a laptop and mobile phone. ROCKWOOL encourages a healthy lifestyle and vitality for our employees through our bicycle plan, home working policy, and discounts on your gym membership. You will receive 25 regular vacation days and accumulate an additional 26 ATV days (based on full-time employment), providing ample time for relaxation outside of work. Note: 13 of your 26 ADV days will be used to pay the majority of your pension premium. This means more net income in your bank account and still 38 days off.

ROCKWOOL guarantees a good working atmosphere with an active staff association and, of course, the opportunity to purchase your own products at a reduced rate.

This is us

For over 80 years, we have been the global market leader in the manufacturing and sale of stone wool solutions. Of course, we don't do this alone! We do this together with over 12,000 ROCKWOOL colleagues worldwide, of whom 1,200 are employed at our Roermond location. Working at ROCKWOOL means working with certainty. As an employer that has been profitable for 30 years, this goes beyond just a good salary and attractive conditions. At ROCKWOOL, you will be in your strength, work in a robust environment on fantastic stone wool products, and we encourage you to get the most out of your ambitions and interests.

Interested?

We look forward to receiving your application! Apply via the application button, and we will gladly discuss it with you. We will respond to your application as soon as possible. For questions, please contact Mitchell Krause (Recruiter) directly at +31 (0)6 15602439 or email [email protected]