Digital Growth Operator (m/w/d) - D2C Nutrition Brand

We are looking for an experienced developer to build a new brand in the area of modern nutrition and functional food. As a small, family-run company with short decision-making paths, we are setting up our digital presence and online sales from scratch – and that's where you come in as Digital Growth Operator (m/w/d).

You're not just Social Media or Performance-Ads. You're the person who:

• translates our brand story, content, and shop into a functioning growth system;
• works closely with the founder (vision & strategy) and a content editor/face of the brand to build the digital infrastructure for scaling our new brand.

Aufgaben

Your tasks

1. Funnel & Website

• setting up and maintaining our D2C shop (e.g. Shopify or similar system);
• conceiving and optimizing landing pages for individual products/campaigns;
• conversion optimization (CTA, structure, mobile optimization, page speed etc.);
• A/B testing of headlines, visuals, pricing elements.

1. Performance & Paid Social (Basic-Level, but solid)

• planning and implementing Meta Ads (Facebook/Instagram) for campaigns;
• analyzing metrics like CPM, CTR, CPC, ROAS;
• testing creatives, target groups, and landing pages;
• collaborating with external specialists (if needed later).

1. Content Distribution & Social Media System

• You don't have to stand in front of the camera – but you:

1. E-Mail & Retention

• setting up and maintaining email flows (e.g. with Klaviyo or similar tools);
• coordinating content (Reels, hooks, formats) with founder & editor;
• creating videos (e.g. CapCut, Adobe Express etc.) for TikTok & Instagram;
• writing captions in the correct tone of voice;
• developing content series;
• segmenting contacts and simple automations;
• monitoring opening rates, clicks, and conversions.

1. Data & Reporting

• setting up a clear dashboard (initially in Excel/Notion);
• drawing conclusions for concrete action recommendations;

Qualifikation

Must-Haves

• first-hand practical experience in the D2C sector (e.g. with a startup brand, e-commerce shop, agency for D2C);
• experience with at least one shop system (e.g. Shopify, WooCommerce or similar);
• basic knowledge of Meta Ads (setting up campaigns, target groups, evaluation);
• very good knowledge of Instagram & TikTok (organic growth, Reels/Shorts mechanism);
• sufficient understanding of newsletter/marketing automation tools;
• excellent numerical understanding: you're not afraid of KPIs, conversion rates, and tables;
• very good German in writing and speaking, good English is an advantage.

Nice-to-Haves

• experience in the area of functional food, nutrition, supplements;
• basic understanding of brand positioning and copywriting;
• first-hand experience with tools like GA4, Meta Business Manager, TikTok Ads, Looker Studio etc.;
• experience in startups/small teams instead of just corporate world.

You fit our team if…

• you can work independently and bring things into motion without waiting for detailed instructions;
• you enjoy building a brand from scratch, rather than just managing existing structures;
• you like switching between strategy (funnel) and operation (implementation, ads, pages);
• you're looking for a long-term role as a key player in digital growth for a nutrition brand.

Benefits

What we offer

• direct collaboration with the founder and insight into brand building & product development;
• the opportunity to shape systems from scratch, rather than just managing existing processes;
• short decision-making paths, plenty of creative freedom;
• modern products that really have a functional benefit – no empty promises;
• workplace in Karben (with good connections to Frankfurt).

Interested?

Please send us:

• Your CV;
• A short letter or a speech/narrative/video (optional), explaining why you fit GoodLife;
• If available: 1-2 examples of projects/campaigns where you contributed to D2C growth.