Digital & Growth Marketing Manager (m/w/d) - German speaking - Berlin

Dein Einfluss

As Digital & Growth Marketing Manager (m/w/d), you will build our digital growth channels from the ground up - from Social Media and Content over SEO to data-driven experiments. You are not a specialist in one single channel, but a hands-on Digital Allrounder with a clear focus on growth.

You will not work within existing structures, but help actively shape them. You test, iterate, and find out which measures really generate growth and then scale exactly those. With your understanding of Content, Distribution, SEO, and Analytics, you connect all the pieces to a Growth Machine that delivers measurable growth. You think not in channels - but in growth levers. And precisely for that, you need room: short decision-making paths, the freedom to test and scale new ideas independently. At our company, you can expect a dynamic, versatile environment where you quickly take on responsibility and have direct impact on growth and brand Patronus.

Deine Mission

• You develop and scale Growth-Strategies across various digital channels and understand how Content, SEO, Social Media, and User Guidance come together to generate sustainable growth.
• You plan, coordinate, and produce performant Content as well as conversion-oriented texts for digital touchpoints like Social Media, Website, or Landing Pages - from the first idea over implementation to continuous optimization based on relevant KPIs.
• You create and optimize self-contained Video-Content for formats like Reels, TikTok, or LinkedIn and test new Content approaches, hooks, formats, and platform trends to continuously develop reach and engagement.
• You identify new growth potential, prioritize initiatives, and drive tests and experiments independently. You have the ambition to learn quickly, iterate data-drivenly, and successfully scale successful approaches.
• You lead Keyword-, Competitor-, and Target Group analyses, derive relevant SEO-, Content-, and Growth measures from them, and translate data and KPIs like CTR, CVR, or Engagement into concrete action recommendations.
• You work closely with teams like Product, Design, SEO, or Performance Marketing together, steer different marketing and growth projects parallel.
• You ensure that topics are implemented quickly, pragmatically, and with high quality.

Dein Talent

• You work hands-on, independently, and with high implementation speed, taking responsibility for themes instead of just tasks.
• You think analytically and creatively at the same time and understand how data-driven marketing, Content, and Growth come together to achieve sustainable results.
• You bring relevant experience in the field of Growth, Digital, or Lifecycle Marketing with you and have already successfully built, tested, and developed Content-, SEO-, or Social-Strategies.
• You bring a good sense for target groups, digital trends, and performant communication with you and understand how to build contents that are effective across channels.
• You work securely with common marketing and growth tools like Google Analytics 4, Looker Studio, Ahrefs, Semrush, CapCut, Canva, or the Meta Business Suite;
• You think about how we can use AI to make things more efficient. You actively look for opportunities where AI can take us further - without having to code yourself.
• You work experimentally, learn quickly in new topics, and have a desire to implement new ideas pragmatically and with high self-initiative.
• You feel comfortable in dynamic environments, prioritize even when requirements change, and maintain an overview of different projects.
• You possess very good language skills, convince with empathetic user communication, and ensure that all texts are understandable, engaging, and convincing (German C2 in writing and speaking, English at least B2).

Wünschenswert/Plus:

• Experience in regulated or explanation-requiring industries (Health, FinTech, Legal, B2B)
• Knowledge of Information Architecture (technical SEO) & Content Audits

Unser Angebot

📊 Wellbeing:

• Urban Sports Club membership for your fitness
• Family & Friends coupon for the Patronus watch
• Up to 30 vacation days (after a start with 26 days in the first year and 28 days in the second year)

📊 Learning & Development:

• Annual Learning & Development budget for individual learning and growth
• Clearly structured Career Framework for your next career step
• 360-Degree Feedback conversations for continuous development

📊 Compensation:

• Exclusive Corporate Benefits for your advantages
• Discounts in restaurants near the office
• Free choice of hardware (Macbook or Lenovo)

📊 Mobilität & Flexibilität:

• Modern office in the pulsating Friedrichshain district
• Job Ticket for a stress-free daily commute
• Two days per week mobile work (“Homeoffice”)
• Way from the spot. Over My Dienstrad, we lease a bike at a discounted rate

📊 Unternehmenskultur:

• Regular Company and team events foster our sense of community
• Team spirit instead of elbow mentality - together we achieve more
• Develop a product that offers genuine added value to society
• Quarterly Company Brunches, for exchanging and networking
• A volunteering day per year, where we can do something good together

Einfach. Sicher. Leben.

Mit Patronus.

We are more than just a provider of intelligent alarm watches. We are true visionaries.

As a modern healthcare startup from Berlin with financially strong investors behind us, we are firmly committed to making the daily life of senior citizens and their caregivers around the world safer and more independent. So that everyone can live their life as they wish.

We achieve this with our revolutionary Patronus watch.

At first glance not recognizable as an alarm clock, it enables users to call for help at any time and anywhere uncomplicatedly. This way, we ensure the extra portion of security and save lives in the truest sense of the word. The Patronus watch itself is only the door opener. It gives us the chance to develop numerous other groundbreaking products that improve the lives of older people as well as their caregivers and care professionals. Our vision is to use the enormous possibilities of modern technology to offer our customers the best health care. So we make the healthcare system more efficient - and your life more livable.

Sounds like the perfect job for you?

We look forward to your application and to getting to know you!

Patronus is an employer that promotes diversity and inclusivity. We strive to create a friendly, safe, and inviting environment for all our employees, regardless of ethnic origin, gender, gender identity and expression, sexual orientation, physical or mental disabilities, or any other characteristic.

If you don't quite fit our job requirements at 100%, we encourage you to apply anyway.

Find Jobs in Germany on Arbeitnow