Digital Experience Manager (m/f/d)

At HAAS, we have been offering high-quality training and further education in tax law for tax advisors and employees in tax consulting firms for over 25 years.

Phew, tax law?! Don't be afraid, it's worth reading on:

Every year we organize around 600 in-person seminars throughout Germany and produce about 100 webinars and other video formats for social media in our in-house studio. Our target group trusts and values us as a central point of contact to stay up-to-date on all changes in tax law. In the heart of Hannover's Südstadt, we plan and organize these events and everything that goes with them.

As a Digital Experience Manager at HAAS, you will be responsible for the digital customer experience – from our website, through content and conversion funnels, to the underlying processes and systems. You will be the central interface between marketing, technology, and our customers, and will continuously develop our digital offering.

YOUR ROLE WITH US

Specifically, you will be equally responsible for three areas of activity:

1. You make our website a little better every day.

You are responsible for and/or manage the creation, maintenance, and further development of all content on our website.

This includes, among other things:

• Technical articles

• Seminar and webinar descriptions

• Checkout process

• Landing pages

• Product announcements

• Webinar excerpts and other digital formats

You present complex tax content in an understandable, target-group-oriented, and user-friendly manner. You always think from the perspective of our customers and continuously question existing content:

• Is this understandable?

• Is this relevant?

• Is this the best possible solution?

• Is the user optimally guided?

Timeliness, quality, and consistency of our content are your personal standard.

After your onboarding, you will not only understand what happens on our website but also what lies behind it. You will know the relevant systems and data flows, be able to narrow down errors, and independently identify areas for improvement.

2. You analyze, rather than report

You work data-driven and with a maximum customer focus.

To this end, you regularly analyze:

• Website KPIs

• Number of participants

• User behavior

• Search queries

• Competitors

• Conversion funnels

You build the analyses and dashboards you need for this, recognize interrelationships, and derive concrete measures from them. For you, analysis begins with evaluation and ends with concrete improvement measures. You identify optimization potential early on, develop your own ideas, and consistently implement them.

In close coordination with the rest of the team, you identify small and large potential improvements to the product and the website and implement them continuously.

3. You make technology usable for us

We are looking for someone who understands, masters, and actively develops modern digital tools. You quickly get to grips with new systems and feel at home on digital platforms.

After your onboarding, you will independently develop our digital infrastructure and continuously identify potential for improving our processes.

This includes, for example:

• AI-powered content creation

• Automated CMS workflows

• Process automations

• Analyzing and utilizing data – for example, using SQL and AI

• Interfaces between different systems

New functions and possibilities in our CMS Pimcore will quickly become clear to you. You try things out, contribute your ideas, and actively make suggestions for improvement.

AI is a matter of course for you

AI is not a special topic for you, but a standard work tool. You use tools like ChatGPT or Claude to work faster and better, develop your own workflows, and identify recurring tasks that can be simplified or automated. You understand both the possibilities and the limitations of the technology.

Initial experience with Notion, Pimcore, CleverReach, Make, n8n, or comparable platforms would be a plus. What is more important to us is how quickly and independently you work with new systems.

WHAT SETS YOU APART

• Qualification: You have completed vocational training or a degree in marketing, communication, media, digital business, or a comparable qualification.

• Work Experience: You have at least three years of experience in digital experience or content management, ideally in an e-commerce or agency environment. Knowledge in the B2B sector is an advantage, but not a must.

• Tool Proficiency: You are confident using content management systems (e.g., Pimcore, Ibexa, or TYPO3) and web analytics tools (e.g., Google Analytics or Matomo) and can quickly navigate complex digital platforms.

• Analytical Thinking: You can independently evaluate data, recognize interrelationships, and derive concrete, effective measures from them.

• Technical Curiosity: You have a strong technical understanding and enjoy independently trying out new tools, systems, and automations.

• Creative Flair: You have a good eye for UX design, aesthetics, shapes, and colors, recognize digital trends early, and are well-versed in modern online marketing.

• AI Affinity: Artificial intelligence is a natural part of your daily work – not just for writing, but also for analysis, research, automation, and solving complex tasks.

• Communication Skills: You are an excellent writer and can present complex content simply, understandably, and with a user-oriented approach.

• Initiative: You work independently, reliably, and solution-oriented. When challenges arise, you take the initiative instead of waiting for the next instruction.

WHAT SETS US APART

• Exciting Tasks: You can expect an interesting and challenging role in a well-established, cohesive team. We rely on modern collaboration, structured processes, and digital workflows.

• Flexible Working: We offer diverse, flexible, and family-friendly working time models, as well as a good mix of office days and remote work. However, since we produce our webinars live, regular on-site work is an integral part of your activity.

• Attractive Compensation: We pay above the industry average. Because when HAAS is doing well, you should be doing well too.

• Secure Job: We are committed to you long-term and want to continuously develop our company together with you.

• Personal Development: We promote your professional development and are happy to support you with further training and education.

• Structured Onboarding: We provide intensive and personalized onboarding so you can get to know your area of responsibility and your team at your own pace.

• Modern Work Environment: You can expect a first-class equipped office in the heart of Südstadt – with height-adjustable desks, state-of-the-art technology, and excellent public transport connections.

• Snacks & Refreshments: Fresh fruit daily and, of course, the occasional less healthy treat will sweeten your workday.

• Additional Benefits: Look forward to capital-forming benefits, travel cost subsidies, and a Deutschlandticket (Germany-wide public transport ticket).

• A Team That Sticks Together: Our biggest benefit is the people at HAAS. You can expect a warm team where everyone is welcome – exactly as they are. In addition to our Christmas and annual parties, we regularly organize team events and a company outing. Because we also value togetherness and fun outside of everyday work.

Want to become part of the HAAS family? Then apply now in your personal way, including concrete references of your previous work.

Send us your comprehensive application with your earliest possible start date, your preferred weekly working hours, and your salary expectations.

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