Digital Director

Role Overview The Director – Digital will lead Chandigarh University's digital marketing strategy, brand visibility, lead generation, performance marketing, and digital transformation initiatives. The role is responsible for driving student acquisition, enhancing online engagement, optimizing digital channels, and maximizing ROI across all digital marketing efforts to support the university's growth objectives. Key Responsibilities Digital Strategy & Leadership Develop and execute comprehensive digital marketing strategies to drive student acquisition, enhance online engagement, optimize digital channels, and maximize ROI across all digital marketing efforts. This includes developing and implementing a content strategy that showcases Chandigarh University's unique strengths, values, and achievements. Collaborate with the Marketing Team to develop and implement a brand visibility strategy that increases recognition and reputation of Chandigarh University. Develop and execute lead generation strategies to drive student inquiries and applications. Develop and execute performance marketing strategies to optimize digital channels for maximum ROI. Digital Transformation Initiatives Identify opportunities for digital transformation across all areas of the university, including curriculum development, faculty training, and student services. Collaborate with stakeholders to develop and implement digital solutions that enhance student experience, improve operational efficiency, and drive business growth. Develop and execute a digital analytics strategy to measure and optimize digital marketing efforts. Key Performance Indicators (KPIs) Track and analyze key metrics such as website traffic, social media engagement, lead generation, conversion rates, and ROI to measure the effectiveness of digital marketing strategies. Develop and track KPIs that align with Chandigarh University's growth objectives. Stakeholder Management Collaborate with various stakeholders including the Marketing Team, Faculty, Staff, Students, and Alumni to develop and implement digital marketing strategies that support their goals and objectives. Develop and maintain relationships with key stakeholders to ensure effective communication and collaboration. Communication & Reporting Develop and maintain a comprehensive reporting framework to track and measure the effectiveness of digital marketing efforts. Communicate key findings and insights to stakeholders through regular reports and presentations. Leadership & Management Provide strategic leadership and direction to the Digital Marketing Team, ensuring alignment with Chandigarh University's growth objectives. Foster a culture of innovation, creativity, and collaboration within the team. Develop and implement processes and procedures to ensure efficient and effective digital marketing operations. Education & Qualifications Bachelor's degree in Marketing, Communications, or related field. 5+ years of experience in digital marketing leadership role. Strong understanding of digital marketing trends, tools, and technologies. Certification in Google Analytics or similar digital analytics tool is desirable. Skills & Competencies Excellent communication, leadership, and project management skills. Strong analytical and problem-solving skills. Ability to think strategically and develop innovative solutions. Experience with digital marketing tools such as Google Analytics, Google Ads, Facebook Ads, and social media platforms. Experience with content management systems (CMS) and email marketing software is desirable. Certifications in digital marketing certifications such as HubSpot, Hootsuite, or similar is desirable. What We Offer Competitive salary package. Comprehensive benefits including health insurance, retirement plan, and paid time off. Opportunities for professional growth and development. Collaborative and dynamic work environment.