Digital Content Specialist

Job Summary:

We are seeking a talented Digital Content Specialist brief in, manage, and optimize digital content across multiple platforms. The ideal candidate will have experience in digital campaigns, ad performance tracking, and data-driven content strategy. They will be responsible for crafting compelling content that aligns with business goals and enhances engagement, brand awareness, and conversions.

Key Responsibilities:

• Develop and execute digital content strategies across social media, websites, email campaigns, and paid media.

• Brief in optimize high-quality content (text, images, videos) tailored to different digital channels to the design agency.

• Plan and manage digital advertising campaigns across platforms such as Google Ads and different Google Campaign (PMAX) META ads, and other PPC channels as well as newsletters and newsletter flows.

• Track, analyse, and report on ad performance metrics (CTR, CPC, ROAS, conversion rates, etc.) to optimize campaigns – daily with the agency partner.

• Conduct A/B testing on digital content and ads to improve engagement and ROI.

• Collaborate with designers, copywriters, and developers to produce visually compelling and high-performing content.

• Stay updated on SEO best practices and implement SEO strategies to enhance organic reach.

• Utilize tools such as Google Analytics, Meta Business Suite to monitor content effectiveness.

• Ensure content is aligned with brand guidelines, messaging, and tone of voice.

• Research and apply emerging trends in digital marketing to improve content engagement and performance.

Required Skills & Experience:

• 2-5 years of experience in digital content creation, marketing campaigns, or digital advertising.

• Proven experience in managing and optimizing digital ad campaigns (PPC, social media, and display ads).

• Strong analytical skills with expertise in Google Analytics, Google Ads, Facebook Ads Manager, and other ad performance tools.

• Excellent writing, editing, and storytelling skills.

• Hands-on experience with SEO tools, CMS platforms (e.g., Shopify), and email marketing tools (e.g., Klaviyo).

• Knowledge of basic graphic design tools (Canva, Adobe Creative Suite) is a plus.

• Ability to interpret data and adjust content strategy accordingly.

• Strong project management skills with the ability to meet deadlines and multitask effectively.
• Passion for digital trends, creativity, and innovation in content marketing.

Preferred Qualifications:

• Experience in B2C digital marketing.

• Knowledge of marketing automation platforms and CRM systems.

• Certification in Google Ads or Meta Blueprint is a plus.

Company Perks & Benefits

• You get to work for a rapidly expanding distributor with aspirational brands
• Gym & Shower facilities
• Personal Trainer
• Yoga
• Pension Fund
• Medical aid with Gap cover
• Staff Allocation (R10 000 Retail Value per annum).
• Staff discount (50% off for you and your family across all the brands within the group)
• Healthy Lunch subsidy
• Company performance incentive scheme
• Long-service incentives
• Holistic Employee Wellness programme
• The group prides itself in its effort to drive continuous employee engagement activities to enable a connected culture.