Digital Communications Specialist

MISSION:

The Digital Communications Specialist is responsible for strengthening the company’s digital presence, driving brand visibility, and supporting business growth across Asia Pacific through high-quality content, channel management, and data-driven digital campaigns. This role partners closely with regional and local marketing teams, commercial teams, and subject-matter experts to deliver impactful digital communications aligned with brand, business strategy, and customer needs.

MAIN RESPONSIBILITIES:

Key Responsibilities

1. Digital Content & Storytelling

• Develop, write, and edit high-quality digital content (articles, social posts, videos, infographics, emails) tailored for CFOs, CEOs, risk managers, brokers, partners, and internal audiences
• Localize and adapt global content for APAC markets where appropriate
• Ensure all content aligns with the company’s brand, tone of voice, and messaging pillars

2. Social Media & Channel Management

• Manage regional social media channels to increase engagement, brand visibility, and thought leadership
• Build and maintain a consistent social calendar supporting key products (Trade Credit Insurance, Business Information, Collections) and key moments (economic updates, events, reports)
• Coordinate with markets to amplify regional/global campaigns

3. Digital Campaigns & Lead Support

• Plan and execute digital marketing and communication campaigns across multiple channels.
• Collaborate with performance marketing teams to drive targeted awareness and lead-generation activities
• Monitor campaign performance, optimize content, and provide recommendations for continuous improvement

4. Executive Visibility & Internal Communications

• Support regional executive visibility program by drafting LinkedIn posts
• Prepare internal communication materials, newsletters, and leadership messages to strengthen employee engagement and connection to strategy

5. Analytics, Insights & Reporting

• Track digital KPIs (reach, engagement, traffic, conversions) and produce monthly and quarterly dashboards.
• Monitor industry trends, competitor activities, and digital best practices to identify optimisation opportunities.
• Use data insights to improve content and digital strategy across the region.

6. Stakeholder Collaboration

• Work closely with local marketers, commercial leaders, subject-matter experts, and global teams to ensure alignment and consistency.
• Support regional events, webinars, and reports with digital communication plans and post-event digital amplification.

Key Skills & Competencies

• Excellent writing, editing, and storytelling skills with a strong grasp of B2B audience needs.
• Solid understanding of social media, digital content formats, and analytics.
• Ability to simplify complex topics (economic, risk, financial) into clear, engaging messages.
• Strong project management skills; able to manage multiple priorities across 14 markets.
• Proactive, creative, detail-oriented, and comfortable working in a fast-paced regional environment.
• Ability to partner effectively across geographies, cultures, and functions.