Mattel
1 year ago
Digital Channel Planner
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Company information
- Company
- Mattel
- Location
- México Mexico
- Posted
- 1 year ago
Job description
Mattel is seeking a Digital Channel Planner to execute day-to-day content (AVOD and live) publishing operations and performance analysis for Mattel’s portfolio of dolls YouTube channels. This position will work with their Associate Manager on the assigned categories of video distribution, analytics, and optimization. They will also work cross-functionally with the YouTube Strategy and creative teams to ensure consistency of voice and execution of programming strategy.
Publish and optimize videos on YouTube channels, ensuring alignment with channel strategy and platform best practices.
Develop and test optimized thumbnails in coordination with the Graphic Design team.
Manage and update channel content, including playlists, banners, trailers, and curations.
Collaborate with Creative and Strategy teams to support programming calendars and video delivery workflows.
Track and analyze performance data to apply real-time optimizations and improve channel growth.
Support livestream operations and overall channel management as needed.
Required skills
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