Digital Automation Manager

Digital Automation Manager
Location: Ponsonby, Auckland
Full-time | Permanent | Hybrid

This is a full-time permanent role, with a target start date of mid-January 2026.

About the Role:

We are looking for a Digital Automation Manager to join our Marketing team — a highly skilled professional who can bridge the gap between marketing strategy and technology. This role will lead marketing automation initiatives across our group, helping us deliver smarter, data-driven, and personalized experiences to prospective students.

Key Responsibilities

• Lead marketing automation and optimization initiatives across all UP Education brands and providers.

• Act as the technical expert across our marketing tech stack, including Marketo, HubSpot, Salesforce, Dynamics 365, WordPress, Contentful, and Zapier.

• Use automation and CRM integrations to drive performance, engagement, and lead conversion.

• Collaborate with IT and third-party suppliers to implement Modica SMS across the Group.

• Conduct quarterly reviews of marketing technology across the Group, standardizing platforms for efficiency (e.g., consolidating Australian providers).

• Manage and maintain CRM database integrity and data cleanup projects.

• Lead Open Day technology integrations, ensuring seamless sign-in and lead capture processes via Marketo and third-party systems.

• Own and optimize lead nurture programs and autoresponders across all providers, including specialized campaigns for NZ International and NZMA high school initiatives.

• Oversee Marketo setup and onboarding for new providers.

• Partner with the marketing team to deliver virtual campus tours across the network.

• Implement and enhance Dynamic Chat experiences for lead engagement.